Once we complete user research and persona development, our UX Research, Marketing, Design and Content teams participate in a collaborative content planning session. During the core page modeling workshop, we identify the core content required to achieve each persona’s goals on each page and optimize the forward paths towards conversion. Wireframes are the output of this process. They are the visual recommendations for the layout and functionality of your website, web application, or mobile application. We deliver wireframes in a variety of formats, but below we have included a simple illustration that will help you envision what a wireframe should look like.
Often, a wireframe will illustrate the layout of the application, just like a blueprint for a house. It will show elements such as copy areas, images, the navigation, the breadcrumbs, forms, buttons, and more. It’s easy to revise wireframes, so we’ll go through the process of defining the structural layout and functionality of your project with you during the wireframing stage.
Our philosophy is (and our successful projects have illustrated) that a highly functional website or web application hinges on successfully defining the functions of the application and determining the most functional layout first. When this is done successfully, a great design falls into place naturally.
Once the wireframes are approved, we move to the design stage. This is when we create the actual graphic design – the look or skin of your website/application. This is when you’ll see what the final website or application will look like, which is usually the most exciting part of the project for a client.
Below is an example of what a wireframe we created for our client Ready Logistics.
Lucid is extremely quick to respond to our campaign changes and to questions. I always hear back from my account manager same-day, and typically within the hour. We appreciate this timeliness as it gives us flexibility in our marketing. Lucid’s treatment of its clients can’t be beat.
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A big thank you to Lucid Agency for thinking outside the box regarding the social media application…it served to create loyal customers!