Have you ever gone online and noticed an advertisement for a different website you recently visited? Chances are you were retargeted. Retargeting is simply the tactic of tagging visitors on your site with an http cookie, then displaying your banner/text/rich media ad to those viewers when they are visiting another website at a different point in time.
Does retargeting really work?
The first reaction to a retargeting campaign is usually the “wow” factor when your site visitors begin to see your logo all across the internet. There are many intricate, smart, and successful applications for retargeting that can take your results to the next level. With that said, retargeting is not for every campaign, and often requires a minimum media budget of at least $1,000 to $2,000 per month (depending on the industry and your goals) to be effective. We often recommend this for our larger clients and have seen very compelling results when retargeting is used as a strategic component in an overall marketing campaign.
How does retargeting work?
Retargeting is actually fairly simple. The process diagram illustrates how it works:
Is retargeting right for your organization?
If you answered “yes” to at least a few of the above questions, then it’s time to contact Lucid Agency to talk about including retargeting in your digital marketing campaign.
Lucid Agency is headquartered in Tempe, Arizona, but we offer industry-leading retargeting services including strategy, creative, placement, tagging, coding, analysis, and reporting to clients all across the United States and Canada. Lucid has been providing top-quality retargeting solutions to our clients for nearly a decade, and we have countless campaign success stories to prove that retargeting campaigns are some of the most effective digital marketing campaigns possible, when implemented with the proper strategy and assets in place.
Lucid is extremely quick to respond to our campaign changes and to questions. I always hear back from my account manager same-day, and typically within the hour. We appreciate this timeliness as it gives us flexibility in our marketing. Lucid’s treatment of its clients can’t be beat.
Lucid has been an exceptional extension of our marketing office, offering a wealth of knowledge, resources, unparalleled service, and remarkable flexibility in customizing their approach to meet our needs and goals. Lucid has exhibited a profound commitment to our success, which has resulted in a return on our digital investment that has exceeded our expectations.
The Lucid team was great throughout the entire process. They always took care of any issues right away, and their response time was awesome. I'm a little sad we won't have a large project to work on now that our website is complete. Many thanks to Lucid!
Lucid rocks! 🙂
Apart from the fact that Lucid has dramatically improved our marketing performance, they are great people to work with and I’ve really enjoyed the interaction. I would highly recommend Lucid to any company that is looking to improve and expand its marketing reach and at the same time do it with people who are fun to work with!
We are so blessed to be working with your company. We thoroughly appreciate your expertise, professionalism and willingness to work under tight deadlines to produce the quality of products we want and need to succeed in this marketplace!
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My team at Lucid Agency took time to understand our business and create an online marketing plan that focused on what we needed. We've seen great success with our campaigns already!
After working with Lucid Agency, we’re getting more qualified leads than ever before. I love the level of thought leadership that Lucid Agency brings to our online campaigns!
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Working with Lucid Agency has been a great experience that has yielded very positive results. With Lucid’s help, graduate enrollment in my school has nearly doubled over the last two years.
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In the first six months I worked with Lucid, our digital conversions more than tripled from the entire previous year, thanks in large part to the strategies that Lucid employed within our joint marketing plan. Lucid’s insight and suggestions also led to a dramatic reduction in cost per lead and a tremendous increase in our brand exposure.
I receive monthly metrics that show me how we are tracking against our goals and this data has become incredibly valuable in strategizing how to achieve greater market share in my industry!
A big thank you to Lucid Agency for thinking outside the box regarding the social media application…it served to create loyal customers!