Have you noticed the variety of banners at the top, sides, or bottom of websites you’ve visited? Or, have you ever browsed a webpage and noticed an advertisement for another website you recently visited? These are examples of display advertisements, and they’re very effective for a number of companies looking to increase website traffic and visibility. Display advertising services include banner ads and retargeting efforts, which Lucid Agency can employ to benefit your business.
Display advertising is one of the biggest factors of many successful marketing campaigns. There are countless smart and successful applications for the diverse facets of display advertising services, like retargeting and banner ads, that we use to ensure the success of our efforts. With that said, display advertising is not for every campaign—largely because of the cost. For example, retargeting requires a minimum media budget of at least $1,000 a month in order to be effective. For this reason, retargeting and some other aspects of display advertising are best reserved for clients with larger budgets. When used as a strategic component in an overall marketing campaign, display advertising can be a worthwhile investment.
Is Display Advertising Right For Your Business?
Display advertising may fit into your overall marketing mix if:
Lucid is extremely quick to respond to our campaign changes and to questions. I always hear back from my account manager same-day, and typically within the hour. We appreciate this timeliness as it gives us flexibility in our marketing. Lucid’s treatment of its clients can’t be beat.
Lucid has been an exceptional extension of our marketing office, offering a wealth of knowledge, resources, unparalleled service, and remarkable flexibility in customizing their approach to meet our needs and goals. Lucid has exhibited a profound commitment to our success, which has resulted in a return on our digital investment that has exceeded our expectations.
The Lucid team was great throughout the entire process. They always took care of any issues right away, and their response time was awesome. I'm a little sad we won't have a large project to work on now that our website is complete. Many thanks to Lucid!
Lucid rocks! 🙂
Apart from the fact that Lucid has dramatically improved our marketing performance, they are great people to work with and I’ve really enjoyed the interaction. I would highly recommend Lucid to any company that is looking to improve and expand its marketing reach and at the same time do it with people who are fun to work with!
We are so blessed to be working with your company. We thoroughly appreciate your expertise, professionalism and willingness to work under tight deadlines to produce the quality of products we want and need to succeed in this marketplace!
Lucid Agency has become an essential part of our company. Their value and performance in web development and search marketing fits us. We consider them part of the DocSolid family.
Duncan Family Farms has been working with Lucid Agency for the past year and find their level of expertise, service and customer support to be some of the best we have ever encountered. We especially appreciate their expediency in responding to our requests and addressing questions or problems with solutions based responses. We would highly recommend Lucid Agency to anyone seeking website development and maintenance!
My team at Lucid Agency took time to understand our business and create an online marketing plan that focused on what we needed. We've seen great success with our campaigns already!
After working with Lucid Agency, we’re getting more qualified leads than ever before. I love the level of thought leadership that Lucid Agency brings to our online campaigns!
Collaborating with the Lucid team has been a game changer in our undergraduate student recruitment efforts. They are personally invested in our results and understand our students in Purdue’s College of Liberal Arts.
Our website went from being an older outdated look to a brand new fresh, updated clean look with the ability to order online. We have had nothing but great response from our dealers and our customers. We expected a wait time on online orders but the order volume increased immediately. Lucid Agency has been helpful, patient and amazing to work with. I would highly recommend Lucid Agency!
The Brookfield Residential Southern California team truly values the Lucid team for their technical expertise, superb account management and client-focused solutions. The Lucid team quickly analyzes issues and presents thoughtful, strategic options for resolution. They are on top of the latest Google updates and that translates into cutting edge digital strategies for their clients. We truly appreciate our fabulous Lucid team!
Working with Lucid Agency has been a great experience that has yielded very positive results. With Lucid’s help, graduate enrollment in my school has nearly doubled over the last two years.
Over the last two years, Lucid has become our go-to search engine marketing resource. They are knowledgeable, thorough and take initiative. Even with excellent results, they continually strive to improve. I highly recommend Lucid Agency.
In the first six months I worked with Lucid, our digital conversions more than tripled from the entire previous year, thanks in large part to the strategies that Lucid employed within our joint marketing plan. Lucid’s insight and suggestions also led to a dramatic reduction in cost per lead and a tremendous increase in our brand exposure.
I receive monthly metrics that show me how we are tracking against our goals and this data has become incredibly valuable in strategizing how to achieve greater market share in my industry!
A big thank you to Lucid Agency for thinking outside the box regarding the social media application…it served to create loyal customers!