Whereas most digital advertisements target a user at intermittent, sporadic times, Lucid Agency’s analytics services present your brand to existing and future customers and clients at the exact moment they’re searching for your services. This highly valuable audience segment is worth its weight in gold, as the user has already self-identified their interest. So as we collect, measure, and report on this profitable traffic entering your site, Lucid analyzes and reacts to this market research, learning how to best greet your audience with optimum content and web services to nurture the lead or sale. Search engine traffic is a powerful lead and revenue source. If you’re not on Google, you kind of don’t exist.