Our Work

A humble brag

Case Studies

Research, strategic concepting, UX, design and marketing strategy combine to yield incredible results. Check out the case studies below to get a feel for how we work and the quality we deliver.


Purdue University

We helped a prestigious university embrace new ways to engage potential students.

We help the Krannert School of Management at Purdue University connect with top-notch prospective students through a comprehensive multi-channel digital strategy. Blending sophisticated strategy with elegant, intuitive customer experience design and smart connections has enabled Krannert to attract and interact with the highly qualified prospective students without breaking the budget.


Strategic interactive marketing coupled with award-winning technology and innovation come together to deliver one thing: success.

Inspirada, a master-planned community in Henderson, Nevada, needed us to help them attract homebuyers. In order to do this, we created a cutting-edge new website, launched event campaigns, connected with prospective home buyers and created a one-of-a-kind Augmented Reality App. We help potential residents to understand what makes this such a unique community, allowing them to visualize the incredible life at Inspirada.



Working with multiple stakeholders across multiple business divisions of PetSmart, Lucid brought a very forward thinking vision to life.

PetSmart envisioned a modern intranet that would enable its over 50,000 employees—across 5 distinct user groups—to engage and collaborate more efficiently, solve problems quickly, and enjoy their time working together. The system needed to be modern, user friendly, visually pleasing, and compatible across all operating systems and devices. No small task, but Lucid was up for the challenge.

Ready Logistics

With our help, Ready Logistics was able to unveil a new, modern website along with powerful and clean updated branding in just 8 weeks.

Our user experience research team worked with the client to develop an ideal marketing strategy in a rapid period of time. We identified buyer personas and planned a website that would have maximum impact, fast. We provided the client with extensive in-person training and integrated all of their marketing platforms into one CRM tool. Since then, they’ve seen an increase in request-for quotes.


Take Charge America

Increased conversion rates? Increased lead volume? Saving hundreds of thousands of dollars? Yes, yes and yes.

To help Take Charge America (TCA) increase lead volume while decreasing costs, we performed an audit of the existing website and campaigns, analyzed the results, and made changes that would allow us to deliver more tuned marketing a great customer experience. After one month, TCA had increased their conversion rate by 64% and decreased the cost per lead by 27%, and we didn’t stop there.


Redesigning a customer reporting and communication portal is hard. And awesome…especially when the results are this good.

Like most enterprise projects, we knew it was going to be a challenge, which is what made us excited to pitch for this work. After winning the project, we dove in an spent a few months working to reimagine and redesign what the client reporting portal might look like, how it might interact across different devices and how we could design a customer experience that would wow their customers. Hard work paid, great partnership and excellent strategy paid off  when we delivered a new design that adhered to brand guidelines while creating a modern interface that is fast, clean, informative and effective.


Pebble Tec

We designed a new website to help Pebble Tec showcase their incredible product in new and engaging ways.

PebbleTec is a brand synonymous with quality and precision, but they came to us because they felt their website did not reflect their market position. We planned, designed, coded and executed the launch of a new website that offers an excellent user experience with new interactive tools. The result is a responsive website that truly showcases excellence.

Better Business Bureau

We worked with International Association of BBBs to modernize the 100+ year-old brand and increase awareness.

We utilized design, technology and content strategy to consolidate 103 unique websites in to a single North American website, with localization and unique content to support each Local BBB. The results include a streamlined user experience and an over 50% increase in pageviews.

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  • App Development
  • Custom Iconography
  • Development
  • Logo & Brand Design
  • UX Design
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Development, UX Design, Web Design
App Development, Custom Iconography, Development, Logo & Brand Design, UX Design, Web Design
Development, Logo & Brand Design, Web Design
App Development, Logo & Brand Design, UX Design, Web Design


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