Our Work

A humble brag

Case Studies

Research, strategic concepting, UX, design and marketing strategy combine to yield incredible results. Check out the case studies below to get a feel for how we work and the quality we deliver.

Purdue University

We helped a prestigious university embrace new ways to engage potential students.

We help the Krannert School of Management at Purdue University connect with top-notch prospective students through a comprehensive multi-channel digital strategy. Blending sophisticated strategy with elegant, intuitive customer experience design and smart connections has enabled Krannert to attract and interact with the highly qualified prospective students without breaking the budget.

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Inspirada

Strategic interactive marketing coupled with award-winning technology and innovation come together to deliver one thing: success.

Inspirada, a master-planned community in Henderson, Nevada, needed us to help them attract homebuyers. In order to do this, we created a cutting-edge new website, launched event campaigns, connected with prospective home buyers and created a one-of-a-kind Augmented Reality App. We help potential residents to understand what makes this such a unique community, allowing them to visualize the incredible life at Inspirada.

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PetSmart

Working with multiple stakeholders across multiple business divisions of PetSmart, Lucid brought a very forward thinking vision to life.

PetSmart envisioned a modern intranet that would enable its over 50,000 employees—across 5 distinct user groups—to engage and collaborate more efficiently, solve problems quickly, and enjoy their time working together. The system needed to be modern, user friendly, visually pleasing, and compatible across all operating systems and devices. No small task, but Lucid was up for the challenge.

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Ready Logistics

With our help, Ready Logistics was able to unveil a new, modern website along with powerful and clean updated branding in just 8 weeks.

Our user experience research team worked with the client to develop an ideal marketing strategy in a rapid period of time. We identified buyer personas and planned a website that would have maximum impact, fast. We provided the client with extensive in-person training and integrated all of their marketing platforms into one CRM tool. Since then, they’ve seen an increase in request-for quotes.

READ THE STORY

Take Charge America

Increased conversion rates? Increased lead volume? Saving hundreds of thousands of dollars? Yes, yes and yes.

To help Take Charge America (TCA) increase lead volume while decreasing costs, we performed an audit of the existing website and campaigns, analyzed the results, and made changes that would allow us to deliver more tuned marketing a great customer experience. After one month, TCA had increased their conversion rate by 64% and decreased the cost per lead by 27%, and we didn’t stop there.

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TELEVERDE

Redesigning a customer reporting and communication portal is hard. And awesome…especially when the results are this good.

Like most enterprise projects, we knew it was going to be a challenge, which is what made us excited to pitch for this work. After winning the project, we dove in an spent a few months working to reimagine and redesign what the client reporting portal might look like, how it might interact across different devices and how we could design a customer experience that would wow their customers. Hard work paid, great partnership and excellent strategy paid off when we delivered a new design that adhered to brand guidelines while creating a modern interface that is fast, clean, informative and effective.

TAKE A LOOK

Pebble Tec

We designed a new website to help Pebble Tec showcase their incredible product in new and engaging ways.

PebbleTec is a brand synonymous with quality and precision, but they came to us because they felt their website did not reflect their market position. We planned, designed, coded and executed the launch of a new website that offers an excellent user experience with new interactive tools. The result is a responsive website that truly showcases excellence.

DIVE IN

Better Business Bureau

We worked with International Association of BBBs to modernize the 100+ year-old brand and increase awareness.

We utilized design, technology and content strategy to consolidate 103 unique websites in to a single North American website, with localization and unique content to support each Local BBB. The results include a streamlined user experience and an over 50% increase in pageviews.

HOW WE DID IT

All
App Development
Custom Iconography
Development
Logo & Brand Design
UX Design
Web Design

OUR CLIENTS SAY IT BEST

Lucid is extremely quick to respond to our campaign changes and to questions. I always hear back from my account manager same-day, and typically within the hour. We appreciate this timeliness as it gives us flexibility in our marketing. Lucid’s treatment of its clients can’t be beat.
- Nicole, Purdue University, Krannert School of Management
Lucid has been an exceptional extension of our marketing office, offering a wealth of knowledge, resources, unparalleled service, and remarkable flexibility in customizing their approach to meet our needs and goals. Lucid has exhibited a profound commitment to our success, which has resulted in a return on our digital investment that has exceeded our expectations.
- Dan, Purdue University, Krannert School of Management
The Lucid team was great throughout the entire process. They always took care of any issues right away, and their response time was awesome. I'm a little sad we won't have a large project to work on now that our website is complete. Many thanks to Lucid!
- Stephanie, Chas Roberts
Lucid rocks! 🙂
- Lauren, Marketing, ASU
Apart from the fact that Lucid has dramatically improved our marketing performance, they are great people to work with and I’ve really enjoyed the interaction. I would highly recommend Lucid to any company that is looking to improve and expand its marketing reach and at the same time do it with people who are fun to work with!
- Billy, Camroad Properties
We are so blessed to be working with your company. We thoroughly appreciate your expertise, professionalism and willingness to work under tight deadlines to produce the quality of products we want and need to succeed in this marketplace!
- Coiya, Sun Health
Lucid Agency has become an essential part of our company. Their value and performance in web development and search marketing fits us. We consider them part of the DocSolid family.
- Steve, DocSolid
Duncan Family Farms has been working with Lucid Agency for the past year and find their level of expertise, service and customer support to be some of the best we have ever encountered. We especially appreciate their expediency in responding to our requests and addressing questions or problems with solutions based responses. We would highly recommend Lucid Agency to anyone seeking website development and maintenance!
- Patty, Duncan Family Farms
My team at Lucid Agency took time to understand our business and create an online marketing plan that focused on what we needed. We've seen great success with our campaigns already!
- Tim, Mercer Advisors
After working with Lucid Agency, we’re getting more qualified leads than ever before. I love the level of thought leadership that Lucid Agency brings to our online campaigns!
- Tim, Vistacare
Collaborating with the Lucid team has been a game changer in our undergraduate student recruitment efforts. They are personally invested in our results and understand our students in Purdue’s College of Liberal Arts.
- Jodi, Purdue University, College of Liberal Arts
Our website went from being an older outdated look to a brand new fresh, updated clean look with the ability to order online. We have had nothing but great response from our dealers and our customers. We expected a wait time on online orders but the order volume increased immediately. Lucid Agency has been helpful, patient and amazing to work with. I would highly recommend Lucid Agency!
- Gaynelle, GeoChron
The Brookfield Residential Southern California team truly values the Lucid team for their technical expertise, superb account management and client-focused solutions. The Lucid team quickly analyzes issues and presents thoughtful, strategic options for resolution. They are on top of the latest Google updates and that translates into cutting edge digital strategies for their clients. We truly appreciate our fabulous Lucid team!
- Linda & Janelle, Brookfield Residential, Southern California
Working with Lucid Agency has been a great experience that has yielded very positive results. With Lucid’s help, graduate enrollment in my school has nearly doubled over the last two years.
- Steve, Wayne State University, Mike Ilitch School of Business
Over the last two years, Lucid has become our go-to search engine marketing resource. They are knowledgeable, thorough and take initiative. Even with excellent results, they continually strive to improve. I highly recommend Lucid Agency.
- Susan, Arizona State University
In the first six months I worked with Lucid, our digital conversions more than tripled from the entire previous year, thanks in large part to the strategies that Lucid employed within our joint marketing plan. Lucid’s insight and suggestions also led to a dramatic reduction in cost per lead and a tremendous increase in our brand exposure.
- Dan, Purdue University, Krannert School of Management
I receive monthly metrics that show me how we are tracking against our goals and this data has become incredibly valuable in strategizing how to achieve greater market share in my industry!
- Tracy, Fast Frame
A big thank you to Lucid Agency for thinking outside the box regarding the social media application…it served to create loyal customers!
- Megan, Coffee Plantation