We uncover the demographic and psycho-graphic profiles of your prospective students and develop a custom persona for each segment. This becomes a guide to ensure all marketing speaks directly to your audience, increasing engagement and action.
Quality lead acquisition can be cost-effective. We develop engagement and conversion-focused strategies for each of your marketing channels to maximize the return on your marketing budget.
Custom landing pages and microsites with a focus on user experience generate meaningful dialogue with prospective students, and keep your institution top of mind through the decision cycle.
Lucid Agency will help you understand the ROI and impact of each campaign so you can make informed decisions and monitor enrollment and lead generation goals.
Lucid Agency developed a comprehensive multi-channel digital strategy to connect the Krannert School of Management with highly qualified prospective students. The results: a higher volume of engaged potential students, with decreased cost-per-lead and increased conversation rates.