A Day in the Life of: A Copywriter
Often, when I mention I’m a copywriter to someone, it’s like I can see their thought bubble of me sitting in a dark office, hunched over a typewriter — similar to when I mention I’m from Texas and all of the sudden people picture me riding a horse. Next, they typically politely nod or they just come out and say it, “what does a copywriter do?”
This is when I explain that I am a modern-day superhero and there are no boundaries on what I can do — just kidding. But not really. The truth of the matter is, each day is a little different. Actually, that is part of the reason I like the position so much. In order to help you visualize my role in our digital marketing agency, I’ve compiled a timeline of a theoretical “typical” day.
I arrive at the office and immediately chug some sweet, sweet black liquid, known as coffee, and look over my emails and deadlines I have coming up. Mentally, I’m preparing my day.
I enjoy getting to look over my day and pick the items I want to work on and how long I want to work on them. In order to be a successful copywriter, you really need to be skilled in managing your time and juggling many projects at once.
I review a blog that was written by an employee of one of our clients’ businesses and provide edits. Typically, I’m searching for grammatical errors, helping the flow of the writing, finding an image to go along with the article, and working on the back-end SEO content. Sometimes I look over a blog article written by another Lucid employee. It never hurts to have more eyes on something before you publish!
11 a.m.-12 p.m.
I begin to research for a new article I need to write from scratch — like this one. Sometimes I write blogs for a client’s website and sometimes it’s for our own website. I’ve found that I need to be pretty flexible when I start this process as it’s hard to know what data you’ll find and what definitive direction your writing will go at the beginning of the process.
I review and edit select pages on a client’s website before it launches. Ultimately, I look at all the pages prior to launch, but this process takes much longer than two hours. I look for grammatical errors and give recommendations to help the flow of the writing.
At this point, you’re probably asking yourself, “does this lady skip lunch?” No. Heavens no! Typically lunch is “table-for-one” style: I chow down at my desk.
I meet with the account manager and content strategist to go over a client’s copywriting. We brainstorm future blog topics and social media posts, as well as go over email marketing. This is one of my most favorite things to do, I truly love the brainstorming and creative process.
A coworker will contact me on Slack — our way to keep in contact with each other, similar to AOL instant messenger days. Fun question: what was your AIM name? I’m sad, yet oddly proud, to admit mine was QueenWannaTalk — to ask my opinion on a social post they’ve crafted. I offer an edit, they counter with another idea: we create a magical social post.
This is the point of the day where I crack my knuckles and stretch out my neck because this is the power hour for me. I’m wrapping up loose ends, finishing final touches on articles, and knocking out to-do lists.
Whew, another day done. I grab my duffel bag from my car and head to a Yoga for the People class.
If you’re someone who enjoys flexing your creative muscle, are adept at juggling multiple projects, and always notice a typo, you may have what it takes to make it in copywriting at a digital marketing agency. As for me? I have some writing to do.