Day In The Life Of: Account Director
Our “Day in the Life” series answers popular questions about how to start a career in digital marketing. This edition gives our followers an inside look at what it is like to be an account director at Lucid Agency.
We wrangled time to chat with Sarah, a busy account director at Lucid Agency who hails from New Jersey, takes a weekly hip hop dance class, and is allergic to avocado.
What path did you take to become an account director?
My job requires precise, effective communication so I am grateful I chose to study Communication at Arizona State University. After undergrad I started my career in marketing and decided to go back to school to earn an associate’s degree in design while working full-time. I loved working with my design team so the challenge was worth the hard work, but I couldn’t have predicted how much I would use my education in my current role.
Out of college, I worked for small and large corporations doing traditional marketing and public relations, then digital marketing. I transitioned to an agency and was lucky to work on a variety of brands, from local to international, and from B2B to B2C in both mainstream and niche industries. I navigated my career path from project management to an account manager role, then to account director.
What does a typical day in the office look like for you?
That’s a trick question, there isn’t a typical day for an account director! The majority of what I do falls into one of two buckets: client relationships and strategy or mentoring the account team.
- Client relationships and strategy
It’s more than just being nice on the phone and in meetings. While being polite and responsive are expected, what I do is ensure we attain a high level of client satisfaction by achieving the desired results and developing the best possible relationship with each client. Working with our clients isn’t transactional; we foster relationships that span years and result in award-winning work that can define careers on both of our teams. We value our partnerships with every client and grow with them, so viewing our work through that lens creates an emphasis on building a long term partnership.I am also responsible for ensuring our clients are satisfied with their results, service, and strategy — basically EVERYTHING we do for our clients. We offer a holistic marketing experience to our clients and every piece of the puzzle needs to be a thoughtful, cohesive deliverable.
The other main goal I have is to grow our team, both as a group and as individuals. I focus on helping team members learn the skills needed to advance to the next level and provide them with experiences they need to put those skills to the test. When individual team members are at their best, they can contribute more to the team and collectively produce better results. It benefits the individuals, the team, and ultimately our clients, so it’s a win-win-win.
What’s an unexpected ace up your sleeve?
It’s definitely something that I draw on from my communication background, but I’ve learned that being able to wear multiple hats is more than just surface-level multi-tasking. When transitioning from a client meeting to a performance review to whatever else the day has in store, I need to shift my mindset and body language quickly to adapt to each new situation. Giving my full attention to everyone I interact with is an important way to show respect, so it is important to me to be fully present.
How has Lucid Agency helped you grow your career?
I was introduced to Lucid by a friend and was immediately attracted to the emphasis on a work-life balance. Agency life can be difficult, comprised of long hours, tight deadlines, and frequent travel, so finding a company that recognizes this balance should be a focus was intriguing. Lucid also provided me with a great deal of autonomy to grow my team and client relationships, and knowing I have the trust from our founders is validating. Additionally, the structure of Lucid has allowed me to utilize my experience in design and communications to guide cross-disciplinary teams to help propel the agency, and everyone in it, to success.
Any last advice for people who want to become a successful account director?
Make a daily practice out of communicating effectively and being accountable. Experience is a career resource that you can build on every day, so make sure you invest in yourself by taking on new challenges.
If you’re ready to take the leap and advance your career, we want to meet you. We have a variety of open positions — including an account director opening — and are looking for talented individuals who are ready to push the envelope.