Day in the Life: Digital Designer
Lauren Jordan, our Senior Digital Designer, is someone you can’t sum up easily. She’s highly organized yet highly creative. She appreciates excellent food and yet is the maestro of inexpensive snacks, conjuring the best results from the office popcorn machine. Her face is serious while attuned to a detailed task but instantly lights up in response to a coworker’s greeting or question.
Lauren has a style of her own — an unfussy wardrobe of mostly black, which is the perfect backdrop for a multi-fingered display of vintage turquoise rings. She’s the type of person to ask for recommendations for your upcoming trip to L.A. or Amsterdam or … anywhere really. And she’s a connector; Lauren is the mastermind and initiator behind most Lucid happy hours.
In an effort to know more about all the Lauren does, we sat down with her to talk about her role on the team. In true Lauren fashion, her answers were inspiring, funny, and endearing.
1. Can you walk me through a “typical day” — if anything about your day is typical?
Well, I usually hop off the metro and roll my bike in right around 9 a.m. with my lightrail-rider deterring headphones still blaring music in my ears. I’ll usually set up my desk, get logged in everywhere, write down my stand up answers, exchange pleasantries with my awesome quadrant neighbors, then head to the kitchen to get a French press steeping before I head into the War Room for our Daily Stand Up.
From there, I’ll get going on my daily tasks that can range from training and delegating tasks to our junior team members to mocking up style tiles, wireframes, or prototypes to collaborating with content and development teams on projects to discussing process improvement with our operations VP.
Every couple of hours (and by every couple of hours, I mean literally every two hours), I get up and stretch by taking a walk around the office, grabbing a spicy dirty chai at Royal, or taking my daily Duolingo test. I like to give my brain a break so that I don’t get too wrapped up in my deadlines.
I usually eat a light lunch (apple & peanut butter) at my desk, but our Content Strategist and I aim to have one lunch a week away from the office otherwise we’ll never leave the building.
Depending on the day, I’ll leave anywhere between 5 p.m. and 7 p.m. Usually, I’ll close out my day by reading a couple of design articles to keep up to date on technologies and leadership theories.
2. What is your favorite part of your job as a digital designer?
I’m all about the collaboration aspect of our process. I like figuring things out with our team members across department lines.
Our core page modeling workshops can be a lot of fun because it’s the first real step in bringing our strategies into fruition collectively. I also love creating style tiles and mood boards because it requires a lot of research where I get an adrenaline rush from all the inspiration across the web.
3. Where did you go to college and for what? First job? How did you find Lucid Agency?
Haha. I went to Arizona State University’s Walter Cronkite School of Journalism & Mass Communications and got my BA in Journalism because I wanted to be a photographer. The lifestyle of journalism didn’t really suit my relationship goals, though and I really connected with storytelling through brand creation and UI design.
So, I got a junior design gig at another agency that really helped me chart my course, but I quickly yearned for a transition to a more established team. My partner was working as a DMS at Lucid at the time so I knew the team pretty well and was encouraged to apply for the project management opening since I’m a very type-A worker.
Through that position, I helped refine processes but still craved a creative role, so after a year in a half in that position I helped open our creative department, bring on a creative director and slowly moved into a creative position at Lucid.
4. How much time is spent between various creative outlets? What other tasks are you responsible for?
We’re always juggling a lot of projects in tandem with one another so you have to be ready to transition from one project to the next pretty seamlessly.
We usually spend anywhere from a few hours to a few weeks on a task depending on its scope. Ads can take a day or two whereas our designs for a renowned organization have been ongoing for 2+ years now…
I also manage our junior team members through training, delegation, and career pathing; am a big process advocate since coming from a project management position; and handle creative direction and sometimes execution for photography needs in-house.
5. Any other tidbits you’d like to share? Are there things, like coffee breaks or other creative outlets, which help you maintain motivation through the day?
- I launched our Lucid playlist and would typically keep that going on the Echo, but I also have about 15 podcasts on rotation constantly. My favorite ones to listen to in the office are 99% Invisible, Pop Culture Happy Hour, Gilmore Guys and How Did This Get Made.
- Ryan and I both have an affinity for Anderson .Paak so I’m often listening to something like that to keep my energy up when I opt for music.
- I always snub the Starbucks runs and opt for Royal.
- When I do get lunch out, I have to make an active effort to not default to Chop Shop or Postino. I mourn the loss of the charcoal lemonades at CS.
- I like to stay in my chair when I go talk to other team members so I will sometimes be wheeling myself around the office to talk to colleagues.
- I think I hold the record for most Ice’s per minute after Roderic attacked me with them in retaliation for me icing the team on my last day in the office.