Weekly Digital Roundup : JUNE 3 – JUNE 10
Google’s Street View Plans Rejected By Indian Government
- According to Bloomberg, India’s Home Ministry has rejected Google’s plan to include photography of the country’s roads, tourist attractions, rivers and mountains in its free Street View mapping service. A panel consisting of security agencies and defense forces concluded Alphabet Inc.’s Google could not offer the 360-degree imagery to users due to security concerns, said a government official who asked not to be named because the information has not yet been made public.
- Google India had no comment, and spokesman Gaurav Bhaskar said the company had received no communication from the government. The officials are said to have cited the 2008 Mumbai terrorist attacks where attackers used photographic reconnaissance to identify and target locations.
- Google’s camera-mounted cars were to roam the cities collecting images from roads and public locations for its free Street View service. It would have resulted in more detailed street-level photography than the limited selection currently available on the service for India, such as the areas around the Taj Mahal in Agra, the Red Fort in Delhi and the Gateway of India in Mumbai.
Pinterest Measures Sales Impact Of Promoted Pins
- According to Marketing Land, Pinterest announced a relationship with Oracle Data Cloud to measure the company’s impact on in-store sales. Oracle owns Datalogix, among other martech brands. Along with the announcement, Pinterest also publicized the results of a study that “measured in-store sales for 26 Promoted Pin campaigns across major food and drink, household goods and beauty brands.” The study reportedly found that “Promoted Pins drive 5x more incremental in-store sales per impression” vs. other online advertising.
- Datalogix measured incremental in-store traffic by using customer purchase and point-of-sale data that they can access based on historical grocery and retailer relationships. Like others measuring in-store visitation lift, the company creates control and exposed groups to see if exposure to digital ads results in incremental store purchases.
- While e-commerce now drives several hundred billion dollars in annual purchases, offline sales impacted by digital media represent multiple trillions of dollars. Indeed, the Pinterest data reflect not just store visitation lift but actual purchase behavior.
Apple Introduces Search Ads On App Store & Changes App Review Process
- According to Tech Crunch, Apple has announced a series of changes to its App Store, aimed at improving the experience for both developers and consumers alike. According to Senior VP of Worldwide Marketing, Phil Schiller, the company is working to speed up the time it takes apps to go live as well as improve app discovery. The latter will include the introduction of ads in App Store search, among other things.
- Apple says that it has sped up the App Store review process, which used to take five days to complete. This is the period when Apple reviews apps before they’re allowed to go live, making sure they adhere to the developer guidelines, aren’t breaking any laws, and are safe for consumers to use. In the past month or so, App Store review has dropped to one day for many apps.
- The biggest change of all is that Apple is rolling out App Store ads in search. That means when users search for an app by name or keyword, developers can bid on an advertising slot at the top of the search results lists – similar to how Google search works. The company stresses that there will only be one ad per search, it will be clearly labeled with an “Ad” icon and it will have the same content as the app’s App Store listing. Apple will also not share data about users’ ad clicks with developers – they will get reports, but not user data. Ads will launch into beta first in the U.S. on Monday before rolling out more broadly this fall.