Weekly Digital Roundup : JULY 15 – JULY 22
Google Looks To Speed Up Mobile Ads
- According to The Wall Street Journal, mobile advertising has a problem – it’s too slow. So Google wants to put mobile ads on a diet. The company is expected to announce the launch of AMP for Ads, a new project designed to encourage advertisers to build ads that load faster on people’s mobile devices.
- AMP for Ads is essentially the advertising counterpart to Google AMP–the Accelerated Mobile Pages Project, which is Google’s initiative aimed at speeding up the loading of publishers’ content on mobile devices. Similar to that project, Google isn’t building a set of AMP-friendly ads for publishers to sell. Rather, it is releasing a set of guidelines and code that ad agencies and brands can employ to build faster ads.
- The AMP for Ads project is designed to be open sourced, meaning that other companies from across the ad industry can help collaborate and improve the new standards. As more and more people consume media on mobile phones, the publishing world has had to grapple with these devices’ limitations. For example, web pages built for desktop computers often load slowly on mobile devices–particularly as more people come across content via search or social media links. So far, Google says its research shows that AMP Web pages load four times faster and use 10 times less data than non-AMP pages.
FacebookIQ Studies Social Media Behavior On Instagram & Facebook
- According to SocialTimes, FacebookIQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. and U.S.—were polled on their “behavior and emotions across the two platforms.” Its findings included:
- Respondents were 1.3 times more likely to interact with celebrity content on Instagram than on Facebook.
- Millennials are more likely to seek out video content than older generations. They are also more likely to follow accounts related to fashion, beauty, interior design and people they don’t know personally on Instagram than on Facebook.
- 51% of male respondents said Facebook helps them organize their lives, and 47% said the same for Instagram, but women are more likely to say they use both social networks to connect with others.
- When major events occur, respondents turn to Facebook for reactions and opinions, and to Instagram for behind-the-scenes content.
- Respondents said both platforms “fulfill their need for fun and discovery,” but fun was defined as encountering the unexpected on Instagram, and as humor on Facebook.
- FacebookIQ researcher Vicki Molina-Estolano, the lead on this report, stated, “Marketers should continue to design big ideas based on their business objectives as usual. But if you’re interested in customizing your concepts for each feed, our research can help you understand the particular interests, needs and expectations of our two communities and give you a starting point for experimentation”.
Adwords Bans Payday and High-Interest Loan Ads
- According to Search Engine Land, Google announced that ads promoting payday loans that require repayment within 60 days and loans with interest rates above 35 percent would no longer be accepted or displayed starting July 13. Yet many people have noticed that payday loans are still showing up in Google search results, a week after the ban was supposed to start.
- Google’s execution of the ban was delayed, but it is now rolling out. The company posted an update to the ad policies in the AdWords help center covering personal loans, high-APR (annual percentage rate) and personal loans on Wednesday afternoon.
- New ads for payday and high-interest loans are no longer being accepted, and Google will be removing existing ads from the system over the next several weeks. That process will take some time, as it’s likely Google will have to manually check the loan terms listed on advertiser websites before deciding whether to disapprove ads.