Weekly Digital News Roundup December 21-25

Weekly Digital News Roundup December 21-25

Instagram on iPhone Gets a Fresh Filter, Facebook Login, Apology

  • According to Mashable, fresh from nixing his revamped terms of service that caused such a stir on Tuesday — and doing a 180-degree turn on those terms of service Thursday — Instagram co-founder, Kevin Systrom, has launched a significant update to his iPhone app. The update adds a brand-new photo filter, “Mayfair”, which brings the app’s total number of filters up to 20.
  • Also in this update comes the ability to log in to Instagram via Facebook for the first time, without having to connect the two services in your settings. Given that Facebook’s purchase of Instagram was wrapped up back at the end of August, this widely expected move is not before time.
  • Open up your news tab in the app, and you’ll see Instagram is touting Systrom’s apology from late Thursday. In contrast to his first attempt to walk back the updated terms of service, which came across as a little condescending, it offers a clear and distinct “sorry.” Reads the apology: “Earlier this week, we introduced a set of updates to our privacy policy and terms of service to help our users better understand our service. In the days since, it became clear that we failed to fulfill what I consider one of our most important responsibilities – to communicate our intentions clearly. I am sorry for that, and I am focused on making it right.”

Facebook Prepares to Bring Video Ads to News Feed, Aims for TV Dollars

  • Ad Age reports that Facebook is set to unveil a new video-ad product in the first half of next year in its largest attempt to date to attract big swaths of ad dollars from TV advertisers, according to several industry executives who have been briefed on the company’s plans over the past few weeks.
  • Facebook is still debating several product features, but has decided on this much to date, these executives said: By April at the latest, it will offer video advertisers the chance to target video ads to large numbers of Facebook users in their news feeds on both the desktop version of Facebook as well as on Facebook apps on mobile phones and tablets.
  • In what’s sure to be a controversial move, the visual component of the Facebook video ads will start playing automatically — a dynamic known as “autoplay” — according to two of the executives. Some of those interviewed said they are concerned that Facebook visitors will quickly become tired of ads from advertisers with which they or their friends have no relationship, even if advertisers tailor the ads based on information in a person’s profile. “There could be serious outrage,” one of these people said.

 Online ad spending up 18 percent from a year ago, hits $9.26B in Q3

  • According to IAB Smartbrief, in 2012, publishers worried about how to make money from the growing tide of audiences who are consuming media on mobile devices. No clear answers have emerged to the mobile morass but the good news is that the overall online ad pie is growing rapidly.
  • According to the Interactive Advertising Bureau, total online ad revenue reached $9.26 billion in the third quarter of 2012, which is up six percent from the previous quarter and 18 percent from Q3 figure of $7.8 billion a year ago. IAB compiles the numbers based on a revenue survey of web sites, commercial online services, free email providers and all other companies selling online advertising.
  • The CEO of IAB, Randall Rothenberg, said the growth is due to marketers recognizing digital media’s capacity for engagement and interaction. He cited social media and mobile on-the-go marketing as examples. The upshot for publishers is that, while the mobile monetization riddle has not been solved, the growing amount of dollars flowing into the digital space is likely to produce solutions soon.
Lucid Agency
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