Weekly Digital Roundup: APRIL 15 – APRIL 22
1 Million Africans Receive Digital Skills Training
- According to Bloomberg, Google Inc. is scaling up its digital skills training programs to accommodate a million Africans in the next year, aiming to deal with high unemployment numbers on the continent.
- The U.S. tech giant plans to train 300,000 people in South Africa, it said in a statement Tuesday, a country where 35 percent of 15-to-34-year-olds are unemployed. A further 400,000 Nigerians and 200,000 Kenyans will receive free digital training, while another 100,000 people will be selected from other sub-Saharan Africa countries.
“Google is in Africa for the long haul and we are making an investment in talent. We hope that the people trained will become pioneers in the field and do great things in digital for companies and for Google.” – Luke Mckena, Google South Africa
- African Internet bandwidth increased 41 percent between 2014 and 2015, according to a TeleGeography Global Internet Geography report. Research conducted by Google suggests Africa will have 500 million Internet users by 2020.
Android Users Rapidly Becoming More Valuable To Advertisers
- According to Media Post, a report by PubMatic shows that Android users are increasingly valuable to advertisers, who are are targeting such users more and more, with Android app inventory prices rising 147%, year-over-year. The marketing automation software provider’s “Q1 2016 Quarterly Mobile Index” (QMI) report also said that while Apple iOS app inventory prices are still higher than Android’s on an absolute basis, iOS app CPMs rose only 62% year-over-year.
- Announced on Tuesday, the report also showed that advertiser demand has shifted to private marketplaces (PMPs) during major sporting events in Q1 such as the Super Bowl, the Six Nations Championship and NCAA College Basketball Tournament.
- PubMatic’s Q1 2016 QMI report also found that mobile app and mobile Web CPMs grew 67% and 57% year-over-year, respectively, an indication of improving quality and value across both mobile platforms. Inventory quality on the mobile Web is especially important to premium publishers that are seeing the majority of their mobile traffic originating from the mobile Web via browsers.
Snapchat and Google Pay Tribute to Prince
- According to The Next Web, many tech companies were quick to pay respect to Prince after it was confirmed he passed on Thursday. Today, Google’s tribute comes in the form of a Google Doodle – with a simple purple font and a rain animation.
- In addition to the Google Doodle, the Web version of Google Play Music has been painted purple today in honor of Prince. Snapchat also put this virtual purple rain idea to practice, with a new filter that launched just hours after Prince’s death was confirmed.