Weekly Digital News Roundup: Sept 3 – Sept 7

Weekly Digital News Roundup: Sept 3 – Sept 7

The Internet is slowly but surely killing TV

  • According to The Washington Post, for years, TV executives and industry analysts had scoffed at predictions of doom. But now, with declining ratings and ad revenues, they are in greater agreement that the Web is slowly but surely eating traditional TV.
  • In new research, long-time media analyst Michael Nathanson of Moffett Nathanson Research wrote the growth of online ads are definitely coming at the expense of traditional TV and other media. He forecasts ad spending on TV will decrease by about 3 percent each year through 2020. Nathanson said he now predicts that by 2017, online advertising led by Google and Facebook, will surpass spending on TV ads. There is an increasing belief among advertisers that selling their messages on TV is a blunt instrument compared to the precision of online targeted ads.
  • Over the next five years, online advertising will increase each year by around 12 percent, with most ads placed against online video and on social networks. He expects total U.S. digital advertising will rise to $100.6 billion in 2020 from $49.5 billion in 2014. That assumption is based largely on declining viewership. In August, cable TV ratings were down 9 percent. Those ratings were particularly concerning amid increased “cord cutting” of cable TV service.

This program lets you snap a photo of whoever’s trying to hack you

  • According to The Washington Press, have you ever gotten an e-mail from a service warning that someone is trying to hack into your account and wondered: Who is doing this to me? A password manager called LogMeOnce now gives you the option to take a picture of whoever is trying to access the accounts that you’ve registered with its service. It does this by hacking the hacker’s camera, whether that is attached to a computer or mobile device, and secretly taking a photo.
  • The feature, which is called Mugshot and launched Tuesday, also provides you with information on where your attacker is located and the hacker’s IP address — the unique set of numbers that identify each computer on a network. And it offers the option to grab a photo from the rear-facing camera of a mobile device, so you can get a look at the hacker’s surroundings.
  • LogMeOnce, a Fairfax, Va. firm incorporated in 2011, has a patent pending on the proprietary technology, which essentially tries to protect consumers by exposing the identities, or at least the locations, of hackers. Going after hackers by hacking their systems — “hack backs,” as they are called — falls in a legal and moral gray area. A growing number of cyber security experts and businesses say that such “active defense” measures are necessary as the threat posed by anonymous hackers grows. But officially, the U.S. government does not allow private companies to hack back on their own.

Facebook Messenger Tops YouTube in App Popularity

  • According to the Wall Street Journal, Facebook Inc.’s Messenger app is now the second most popular app in the U.S., a sign of success for the unwanted messaging program Facebook foisted on users last summer. For the first time, the app surpassed Google Inc.’s YouTube, coming in behind only to Facebook itself,according to a new report from comScore out Thursday. ComScore said that as of July, 59.5% of Apple Inc.’s iOS or Google’s Android smartphone owners used Messenger at least once a month, edging out YouTube at 59.3%.
  • Facebook requires users to use Messenger to send a message on mobile devices, as opposed to on the main Facebook app. The separate Facebook Messenger app has been available since 2011, but users did not download it en masse until Facebook stopped allowing them to respond to private messages in the main Facebook app. The move last year was met with criticism, but the recent comScore results show Facebook’s bet is paying off.
  • Facebook is now attempting to expand Messenger as a platform, introducing new features that go beyond just chatting with friends. Users can send mobile payments through Messenger, and Facebook is launching its artificially intelligent personal assistant M through the app.
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Shay is the People Operations Manager at Lucid Agency. She primarily writes about company culture and Lucid's initiatives in the community. When not in the office, you can find her rooting for her alma mater, Arizona State University, practicing yoga, and playing fetch with her mini goldendoodle, Tilly.

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