Weekly Digital News Roundup: October 25-29
In a Major Departure, Google Shows Banner Ads in Search Results
- According to The New York Times, on Wednesday, Google confirmed that it was testing new ads with images atop search results. They are a major departure from its earlier advertising and from its past promises to users. The banner ads are part of an experiment involving several advertisers, including Southwest Airlines, that has been running on desktop computers in the United States for about a week, according to a person with knowledge of the ads. They come as Google battles a slowing desktop search business and falling ad prices.
- The search giant often runs experiments with certain groups of users before new features are put into effect for everyone. But banner advertising is one area that Google had vowed never to experiment with. A Google spokesman declined to call the ads banner ads, though they look like banner ads shown across the Internet.
- The ads are part of Google’s multiyear evolution from showing text links to displaying a variety of videos, photos, company logos, maps and other visual information.
Facebook Starts Rolling out Custom Audiences to All Advertisers, Letting Them Use Contact Lists for Targeted Ads
- According to The Next Web, Facebook [this week] announced its Custom Audiences targeting feature is rolling out to all US advertisers, with the rollout to all advertisers worldwide expected to finish by the end of November. This means businesses of every size can start targeting only their customers with ads.
- Facebook’s custom audience feature, which launched last fall, lets marketers take their current customer lists and show ads to just those people on Facebook. In other words, [this week’s] announcement means marketers will be able to use Custom Audiences in any Facebook ad interface. As a result, small businesses will be able to use their current customer lists to reach people on Facebook.
- Facebook promises that Custom Audiences is “data protective.” The company says the feature is specifically designed so it doesn’t share people’s private information without their consent.
Brands Account for 40% of Top 1,000 Most Shared Instagram Videos
- Reports ClickZ, according to new data released [this week] by Unruly, 40 percent of the 1,000 most shared Instagram videos last month came from brands. More than 80 different brands – including Samsung, Nike, BMW, Disney, General Electric and Red Bull – are featured on the Unruly Viral Video Chart’s top 1,000 Instagram videos.
- Interest in short-form video content has grown significantly in 2013 following the launch of Vine in January and video for Instagram in June. Instagram now boasts 150 million active users, while six-second sensation Vine has gone from zero to 40 million registered users in just over 9 months.
- Matt Cooke, co-founder and chief technology officer at Unruly, said, “Short-form content has evolved rapidly as more and more people are creating and sharing content on their mobile devices. With mobile engagement rocketing by 265.7 percent over the past 12 months, brands have been quick to establish themselves on Vine and Instagram. Some brands are already taking highly shareable content created on these platforms and distributing it to wherever their target audience is discovering and enjoying content.”
Image Source: http://bits.blogs.nytimes.com/2013/10/23/in-a-major-departure-google-shows-banner-ads-in-search-results/?_r=0