Weekly Digital News Roundup: October 10 – 14
comScore Search Data: Google Gains, Yahoo Falls To “Lowest Level Ever”
- Financial analysts are trickling out their advanced look at September search market share data from comScore ahead of the official release of those numbers. Our look at the data comes courtesy of Macquarie Equities Research and UBS. Google regained some share in September, at Yahoo’s expense. And AOL was up slightly vs. last month. Bing and Ask were flat compared to August. Total “explicit core search queries” in September were also flat vs. August (17.1 billion) but showed growth vs. a year ago.
- Here are the numbers: Google: 65.3 percent (vs. 64.8 percent in August), Yahoo: 15.5 percent (16.3 percent in August), Bing: 14.7 percent (flat vs August), Ask: 3.0 (flat vs August), AOL: 1.5 percent (vs. 1.3 in August)
- Macquarie said that Yahoo’s 15.5 share “was its lowest level ever according to our dataset.” However, queries at Yahoo Shopping gained, according to UBS discussion of the data.
Are Location-Based Ads on Foursquare’s Radar?
- Recently announced Foursquare’s Radar turns the app into a location alert system, even before you’ve checked in somewhere or opened the app. So you can get alerts when a group of friends has checked in nearby, or when you’re near a location that’s on your To-Do List.
- From a user’s perspective, this seems like an elegant solution to a problem that co-founder Naveen Selvadurai discussed earlier this year: Using Foursquare would be easier if you didn’t have to check in all the time, but constantly sharing your GPS coordinates with friends isn’t very meaningful (and it’s a little uncomfortable from a privacy perspective). With Radar, Foursquare can always provide useful information based on where you are, but, as always, you only share your location when you want.
- Radar also sounds like it could become a tool for local businesses and other advertisers. It’s a way for Foursquare to tap into one of the popular ideas in mobile advertising, namely “geo-fencing,” where businesses can send messages to consumers once they’re within a certain distance of their store.
YouTube Makes the Case That It Helps Build Brands
- DESPITE online video and commercial-skipping DVRs, companies still spend 38 percent of their advertising budgets on television ads and just 1 percent on online video. YouTube is trying to change that.
- In a bid to lure TV ad dollars, YouTube is making the case to brands that online video is the best way to reach customers. It is part of the YouTube’s evolution from a free-for-all Web site for goofball videos to, it hopes, a destination for professionally produced videos and the advertisers that want to appear near them.
- Advertisers spend just $2.2 billion on all online video ads, compared with $60.5 billion on television ads, according to eMarketer, a research firm, and ad agencies are only now hiring people with expertise in online video. According to an estimate by Citigroup, YouTube will contribute 5 percent of Google’s total annual revenue in 2011.