Weekly Digital News Roundup: Oct 9 – Oct 12
Bernie Sanders Makes Big Twitter Purchase
- According to The Wall Street Journal, ahead of the Democratic debate, Sen. Bernie Sanders became the first 2016 presidential candidate on Tuesday to pay six-figures to take over Twitter’s top trending topic.
- Twitter users watching the debate via their smart phones will see the hashtag #DebatewithBernie at the top of the national trending topics – above the hashtag for the debate and other popular items for the day. A spokesman for Twitter confirmed the Sanders campaign purchased the top trending hashtag, but declined to say the exact cost. In the past, Twitter has charged $200,000 for similar campaigns.
- The promoted hashtag is one of Twitter’s most expensive ad options. In this case, the Sanders campaign chose a tweet from Mr. Sanders’ account that asks users to sign up to say good luck to the candidate. In the 2012 presidential election, President Barack Obama’s campaign purchased the hashtag #fourmoreyears. The Mitt Romney campaign fired back by paying to promote the hashtag #cantaffordfourmore.
Why Kamala Harris is making start-up Houzz hire a ‘chief privacy officer’
- According to the LA Times, California Atty. Gen. Kamala Harris is requiring Silicon Valley start-up Houzz Inc. to hire a “chief privacy officer” as part of a settlement resolving breach-of-privacy allegations, the first time the office has imposed such a provision.
- Over six months in 2013, Irvine-based employees of the popular home design and decor shopping app failed to notify people on sales calls that the conversations they were engaging in were being recorded for “training and quality-assurance purposes,” the attorney general’s office said Friday. The state’s wiretapping and eavesdropping laws require that everyone in a chat consent to it being recorded. Houzz, based in Palo Alto, and Harris’ office reached a proposed settlement filed in Santa Clara County Superior Court on Friday.
- Houzz long has had an in-house lawyer focused on privacy issues, said company spokeswoman Gabriela Hebert. But it would make an “official appointment within the next 60 days” to comply with the “mutually acceptable” terms, which include $175,000 in fines and fees. The company claims 35 million monthly users.
Facebook Simplifies Mobile Lead Collection, Rolls Out Lead Ads
- According to the Marketing Land, Facebook is aiming to make filling out forms on mobile devices easier — and more likely to help businesses pull in the customer information they crave — with a new ad product that automatically fills out forms based on Facebook user data. Called “lead ads” and in testing since June, the ad unit is now available to all advertisers, Facebook said today in a blog post. The basic idea is this:
- When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information they share with Facebook, like their name and email address. Automatically populating the contact information that people share with Facebook makes filling in the form as fast as two taps: one click on the ad to open the form and another to submit the auto filled form. Like all of our ad types, lead ads were built with privacy in mind. People can edit their contact information before submitting the form, and this information isn’t sent to the business until a person clicks “submit.”