Weekly Digital News Roundup: Oct 31 – Nov 4
Google Search Algorithm Change for Freshness to Impact 35% of Searches
- Google announced they are rolling out a new search algorithm change that helps make the search results “fresher.” The big news here is that besides for the results being fresher, the results will change for about 35% of all searches.
- Google said: We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.
- Google says the change is providing “fresh” content for twice as many queries as before. In other words, the old “freshness” algorithm had an impact on about 17.5% of queries. Now it impacts double that figure, 35%.
Google Maps to Charge for Usage
- Users of Google Map links for their websites will be charged for heavy usage of the service, it has been revealed. From 1 January 2012, Google will charge for the Google Maps API service when more than the limit of 25,000 map “hits” are made in a day.
- Google is rumoured to be charging $4 per 1,000 views in excess of the limit. The company maintains the high limit of 25,000 free hits before charging “will only affect 0.35% of users”.
- “We understand that the introduction of these limits may be concerning,” said Thor Mitchell, product manager of the Maps API at Google. “However, with the continued growth in adoption of the Maps API, we need to secure its long-term future by ensuring that even when used by the highest-volume for-profit sites, the service remains viable. “
Internet Explorer’s Share of Web Traffic Drops Below 50%
- Internet Explorer can no longer claim more than half of the web’s traffic, as of October, ending more than a decade of the default Microsoft browser’s reign.
- The Microsoft browser’s diminishing share (49.6%) reflects its near absence from the realms of mobile and tablet, which now make up 6% of web traffic. However, chances are, you gave up on IE long enough ago that this milestone makes you more curious as to who actually still uses the browser.
- As of October, Firefox is the second most popular web browser, accounting for 21.20% of traffic, followed by Google Chrome and Safari, which account for 16.60% and 8.72% respectively.
Facebook, Social Networks Get Greater Share of Online Ad Spend
- More marketers than ever believe their brands should be engaging with consumers on social networks—and advertising is an increasingly successful tool for doing so. As a result, worldwide social network ad revenues will surpass $8 billion in 2012 and approach $10 billion by 2013.
- Facebook will get the vast majority of social network ad revenues. In 2012, Facebook will tally $5.78 billion in ad revenues, garnering 72% of all social network advertising revenues and 6.1% of worldwide online ad spending. In the US, it will account for 7.9% of all online ad spending that year. This year, it is expected to pass Yahoo! to become the No. 1 site in US display ad revenues.
- “With $7 of every $10 in social network advertising flowing to the company, Facebook is taking not only a greater share than ever of social network ad spending, but also an increasing proportion of total online ad spending,” said Williamson. “Although its ad offerings and metrics aren’t perfect, marketers still feel they need to be there to reach their target audience.”