Weekly Digital News Roundup: November 22-26
Twitter Adds TV Conversation Targeting
- According to MediaPost, continuing its drive to own the social TV space, Twitter on Wednesday announced a new feature that allows networks and brands to promote tweets to people who chatter about certain shows, whether or not a brand is running a TV spot during a given program.
- The launch of TV conversation targeting follows the rollout earlier this year of TV ad targeting, which allows brands to send messages to selected Twitter users who [have] already been exposed to the same TV ads. The new targeting method gives advertisers in the U.S. and the U.K. a way to reach those who engage with particular shows on Twitter, even without airing a commercial.
- “Now advertisers can easily reach Twitter users exposed to integrations, sponsorships and other innovative TV tie-ins for an additional touch point or message expansion,” stated a Twitter blog post [this week]. Conversation targeting is only the latest move by the microblogging service to position itself as the dominant social TV platform for marketers, media companies and viewers.
LinkedIn Debuts Showcase Pages and Launches Tool to Help Brands Better Target Content to Followers
- According to The Next Web, starting [this week], LinkedIn announced Showcase Pages that will segment and display content for specific audiences for companies. Moreover, a new recruitment tool has been developed called Talent Updates letting companies share statuses that are targeted to specific individuals to keep their business top-of-mind.
- With Showcase Pages, companies can better customize the content to appeal to the right audience. And the timing is right for it, especially coming more than a year after Company Pages were redesigned to help users find more information about a brand. These pages also now have analytics to help track follower growth and other metrics.
- Besides Showcase Pages, LinkedIn is also launching a new feature called Talent Updates that will allow companies to better engage their most interested followers. Using this new feature, companies can share status updates with their followers. When those users visit the social network again, they’ll see the notifications in their feed. Recruiters will be able to note who has engaged with it, whether it’s liking, sharing, or commenting.
Vine Adds 19 New Languages in International Push
- According to Mashable, Vine, the app that allows users to shoot and share short six-second videos with their followers, has expanded into 19 new languages. Vine posted the news on its blog Thursday, and says the language options are currently available for both iOS and Android users.
- The new languages include: Danish, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Portuguese (Brazil), Russian, Spanish, Swedish, Simplified Chinese, Traditional Chinese, Thai and Turkish. The app’s Android users can also use the app in Filipino and Polish.
- The update is an outgrowth of Vine’s commitment to international expansion. It’s not uncommon for U.S.-based social networks to find success overseas when it comes to adding users. For example, Twitter, the company that owns Vine, claims that 78% of its users are international.