Weekly Digital News Roundup: Nov 5 – Nov 9

Weekly Digital News Roundup: Nov 5 – Nov 9

Israel’s Cymmetria, Which Deceives Hackers, Raises $9 Million

  • According to The Wall Street Journal, Cymmetria Inc., an Israeli start-up whose software lures hackers into cyber traps within organizations’ networks has raised around $9 million, the latest sign that investors are flocking to one of cyber-security’s hottest trends: deceiving hackers and catching them red handed. The Tel Aviv-based cyber-security firm makes decoy servers which simulate an organization’s real networks without jeopardizing operations or giving away real data.
  • California-based venture fund Sherpa Ventures led the funding round, bringing Cymmetria’s total funding to $10.5 million. Other, more low-tech deception techniques involving the use of fake personas and the cultivation of informants on the deep web –the areas of the Internet you can’t surf with traditional Web browsers –are also becoming increasingly popular.
  • Cymmetria’s system, which can be installed on-site or used over the cloud, leverages hacker behavior by leaving a false trail of “digital breadcrumbs” of day-to-day activities, like which servers are contacted and when. Once hackers follow those breadcrumbs they are drawn into a decoy server, where they can be monitored. “Behind every attack there’s a person and that person can be tricked,” said Gadi Evron, Cymmetria’s founder and CEO.

In-N-Out Files Lawsuit Against Food Delivery Startup DoorDash

  • According to TechCrunch, fast food restaurant In-N-Out, known for its delicious burgers and secret sauce, is suing food delivery startup DoorDash,TMZ reported earlier today. In-N-Out, which filed the lawsuit on Nov. 6, 2015, claims trademark infringement and unfair competition. Basically, In-N-Out wants DoorDash to stop delivering their delicious food because of concerns around quality, food handling and safety.
  • According to the filing, In-N-Out contacted DoorDash for the first time in April 2-14, requesting that the startup stop using In-N-Out’s logo on its site, and stop delivering or offering to deliver In-N-Out’s food. DoorDash CEO Tony Xu responded, according to the lawsuit, and said that DoorDash had removed references to In-N-Out from its website. But, in July 2015, the lawsuit states that DoorDash had started delivering In-N-Out’s food again, and began using an imitation logo on its website. DoorDash, according to the lawsuit filed, did not respond to In-N-Out’s letter in July, nor to a follow-up letter in August demanding that DoorDash immediately cease and desist using In-N-Out’s trademarks. Late September, In-N-Out sent a final letter to DoorDash, according to the filing, but DoorDash did not respond.
  • News of this lawsuit comes a few days after DoorDash said it would be happy to comply with restaurants that wanted their food items removed from the site. Postmates, a relatively similar on-demand food delivery startup, used to deliver food from In-N-Out, but stopped delivering the restaurant’s food when they asked, even though it’s a really popular request. 

Can this little black box solve the problem of distracted driving?

  • According to the Washington Post, Cellcontrol is an app that is dead serious about promoting safe driving practices, and all but locks down a driver’s smartphone when he or she is behind the wheel. It’s also cognizant that drivers don’t want to seem rude, so alerts like this explain ignored calls and texts. As concerns about texting while driving grow, Cellcontrol has positioned itself as a solution.
  • This year motor vehicle deaths are expected to pass 40,000 for the first time since 2007, and some car insurers are raising their premiums. How much blame distracted driving deserves is unclear. Cellcontrol sells a black box that is attached to the middle of a car’s windshield. It uses Bluetooth to split the car into separate areas, preventing smartphone usage in the driver’s seat while allowing it in the passenger seat and backseat. A driver will have to install the Cellcontrol app for the system to work, but once it is up and running, the program automatically turns on when a user climbs into in the driver’s seat.
  • If someone calls while a driver is on the road, the call will go automatically to voicemail. Alerts and text messages appear on the phone screen for slightly less than a second, and then the screen fades to black. If a driver tries to activate their phone, an alert will pop up reminding them not to use their phone while driving.
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Shay is the People Operations Manager at Lucid Agency. She primarily writes about company culture and Lucid's initiatives in the community. When not in the office, you can find her rooting for her alma mater, Arizona State University, practicing yoga, and playing fetch with her mini goldendoodle, Tilly.

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