Weekly Digital News Roundup: Nov 21 – 25
Will 2012 Be the Year of the App?
- The numbers vary from day to day, and source to source, but best guess is that Apple has around 500,000 apps in the store. Android Market has approximately 300,000 active apps and the Windows Marketplace has 40,000. That’s a lot of apps.
- According to the Millennial Media Mobile Mix for October, Music and Entertainment is now the number one category of apps. This is up over last year, when the category came in 4th and 5th. (They used to be counted as two separate categories.) Last year, Games held the number one spot but have dropped to number 2, kicking Mocial down to 4th place. Holding steady at number 3 is Communications.
- In a recent survey by Millennial, developers were asked about their app plans for 2012. 40% were focused on developing new applications, and only 21% said they would be looking for new ways to maximize revenue. 12% were planning on looking to improve discovery, 10% were making plans for marketing and advertising, another 10% went to learning a new programming language, and 5% stated they wanted to find a new distribution channel.
Twitter Campaign Pays Off For AMC Shows
- 140 Proof, a social stream media platform company, has created a business strategy and technology that tie interest-based keywords and sentiment from social streams with targeted ads. The company worked with the digital agency TargetCast to connect AMC TV brands, such as “The Walking Dead,” to Twitter and other social media.
- During the campaigns, both “The Killing” and “Breaking Bad” campaigns achieved click-through rate averages of 0.4%, higher than the Twitter average of 0.2%, and nearly double the average for entertainment-focused campaign. For “The Killing,” 140 Proof helped target 18-34 males, outside of the show’s core female 25-to-54 demographic. While the campaign ran, the show experienced a 25% ratings increase among 18- to-34-year-olds.
- Rather than targeting a demographic, the strategy taps into “interest-based targeting” — the ability to harness publicly available consumer interest data from various social streams, targeting ads to people or groups most likely to respond. For instance, the goal for “The Walking Dead” was to drive video views and create awareness of the second season by targeting influencers, respondents of previous AMC campaigns, and Twitter users seeing the terms #zombie and #halloween. The call to action was to watch the trailer for “The Walking Dead.” It drove more than 52,000 fans to the AMC landing page.
Facebook Adds Ads to Its Ticker
- Facebook has begun adding ads to its Ticker, which features updates on what a Facebook user’s friends are doing at that moment, such as if someone clicked that they Liked a particular brand or product or what music someone is listening to on Spotify.
- The ads that Facebook is integrating into the Ticker are Sponsored Stories, an ad format on the social network that enables companies to pay to highlight posts or actions that a consumer’s Facebook friend has made that relate to the advertiser. Including those ads makes them far more prominent than they’ve been, say experts. Facebook displays “Sponsored” under Sponsored Stories in the live feed.
- The new integration on the Ticker represents the first time the social network has rolled out integrated user and paid content to all its users. Facebook previously separated its ads into two positions on the right side of the web site. However, tests have shown that consumers’ engagement increases when the social network merges organic and paid content.