Weekly Digital News Roundup: March 7-11
Facebook Launches Public Content Solutions Program
- According to The Next Web, Facebook [this week] launched the Public Content Solutions (PCS) program to provide dedicated technical and business resources to media partners building on top of Facebook and Instagram.
- The company is starting off with supporting its Keyword Insights API and Public Feed API, both of which help companies leverage the massive amounts of data and content associated with public events.
- Facebook promises it will grow the program over time to include more APIs, tools, and support resources for the media industry. For now though, partners will receive a badge for display on their sites, as well as marketing materials, dedicated technical support from the PCS team, and access to Facebook’s Media Partnerships team.
Instagram-Omnicom Deal Is Actually Worth $40 Million
- The Instagram-Omnicom deal that has the digital ads space buzzing is actually worth close to $40 million, Adweek has learned.
- The Omnicom deal was Instagram’s first with an ad holding company, but others like WPP are interested, sources said. Instagram is working closely with Omnicom’s creative agencies to vet the content and come up with best practices for advertising on the platform, a source said.
- “[The Omnicom deal] doesn’t change our advertising strategy moving forward—people will continue to see a limited number of beautiful, high-quality photos and videos from select brands who already have a strong presence on Instagram,” Jim Squires, Instagram’s director of market operations said.
New Google Search Layout Has No Underlines, Makes Titles Bigger
- According to Search Engine Watch, Google is testing out yet another new layout design featuring a few significant changes to the search results. One of the biggest changes is the removal of underlines from all the links, both paid and organic results.
- The new search result layout also features a new look for ads, part of an ongoing test dating back to last year.
- Unlike the AdWords ads we’re become familiar with, where Google sets ad blocks apart from organic results by using a different background color, the new layout simply includes a yellow “Ad” label beside every AdWords ad that appears above the organic results. A line separates the paid search results with the organic search results. Many people now associate those colored ad blocks on Google and other search engines as being paid ads.