Weekly Digital News Roundup: June 28-July 2

Weekly Digital News Roundup: June 28-July 2

Only 6% Of Top 100 Fortune 500 Companies Have Sites That Comply With Google’s Mobile Requirements

  • According to Search Engine Land, last month at the SMX Advanced Conference in Seattle, the head of Google’s webspam team Matt Cutts briefed the audience on the importance of mobile SEO. “You really need to be thinking about mobile,” said Cutts during his keynote session, “We’re starting to think a lot about mobile.”
  • In light of Google’s impending updates, mobile marketing agency Pure Oxygen Labs performed a mobile SEO risk assessment on websites of the top 100 Fortune 500 companies, and found only six percent have websites that comply with Google’s mobile requirements. According to the report findings, once Google’s updates are complete, two thirds of the sites evaluated risk their site ranking being downgraded in Google because they fail to serve mobile versions of indexed pages.
  • While Google has yet to post a specific date for the roll-out of their mobile SEO updates, Pure Oxygen Labs believes the changes will significantly impact a number of website rankings, mobile search visibility, and subsequently, mobile transactions. The mobile marketing agency recommends that companies unprepared for Google’s upcoming algorithm changes should consider increasing their mobile paid search spend, “…to offset potential losses in mobile organic placement.”

Facebook Ads Manager Reports Update Gives Advertisers More Control

  • According to Marketing Land, Facebook is following up on its recent efforts to streamline its ad products and revamp Page Insights with an update to Ads Manager Reports designed to make it “easier to use and more actionable.”
  • The biggest change to Ads Manager Reports is the ability to select the ad metrics you want to include in a report, rather than being tied to the specific set of Report Type templates that exist now. In the new interface, there is much more flexibility to view and break out the data how you want it–in one report.
  • The new reporting interface also gives marketers more access to reach and frequency data. No longer constrained by Facebook’s set date ranges like day or week, you can apply any date range to see reach and frequency stats by campaign or ad, and now at the account level as well. Date range flexibility is particularly important for measuring the success short term promotions.

New Review Extensions In Google AdWords: What You Need To Know

  • According to Search Engine Land, this week, Google announced the beta release of AdWords Review Extensions, which allow advertisers to include blurbs of third-party reviews in their search ads. The extension could prove especially useful to local businesses and to advertisers who don’t have access to seller rating extensions to add validation to their ads.
  • The review snippets can either be a direct quote or a summary from a review. Of course, you’ll need to have permission to use the review from the source publication. Advertisers can also set the destination URL to the page where the review snippet is sourced from on the publisher’s site.
  • You’re not alone if you immediately started thinking about ways scammers and spammers will try to abuse Review Extensions. Google clearly wants to make sure this extension doesn’t become rife with bogus reviews from less-than-credible sites. According to the policy, each review must come from a “reputable 3rd party source”. Google also states that ”automated and human-based systems” will be used to review and validate all review extensions. Google says they’ll be adding support for Review Extensions in the UI soon. They are available globally in English only at this time.
Lucid Agency
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