Weekly Digital News Roundup: June 27 – July 1

Weekly Digital News Roundup: June 27 – July 1

YouTube Gives Free Ad Time to Certain Networks

  • Free time in front of potential customers doesn’t happen for advertisers often, but a video ad model on YouTube makes it a reality for Scripps Network and other advertisers – as long as the viewer opts out before the 30-second spot concludes.
  • The video ad format – cost per view – rolled out last fall on the YouTube network, but parent company Google is also considering making it available across the Google Display Network.
  • A cookie gets dropped in the browser of site visitors who choose to view the ad, which provides a “view through” metric that shows a large percentage of people come back to the site once they are exposed to the YouTube video ad.
  • http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153076

Location-Based Ads Hit $6B by 2015

  • Location-based advertising – which ties in consumer locations with restaurants, retail shops and other locations through mobile devices – will grow to over one-third of all mobile advertising in four years.
  • By 2015, location-based advertising will be $6.2 billion, according to Pyramid Research. In 2010, location-based advertising was $588 million – 18.5% of all mobile advertising. It will also generate 60% of all location-based revenue in four years.
  • Foursquare is probably the best-known dedicated location-based service with around 10 million users, and handles about 3 million user check-ins daily.
  • http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153133

The Fall of MySpace

Google Makes Another Play for the Social Web

  • Google’s latest attempt to delve into the social web was unveiled recently in the form of Google+, which has been in development for more than a year.
  • The major difference between Facebook and Google+ is that instead of having a massive friend list, users collect each other into groups, such as family, work, and friends, called “circles.” And on Google+, there are no friend requests – people do not need to agree to be friends with one another and can view updates without sharing their own.
  • The response to Google+ has been so tremendous that the company has had to halt new users from joining for the time being.
  • http://adage.com/article/digital/google-makes-play-social-web/228466/

Official: Google Analytics Gets Social Engagement Reporting

  • Google Analytics recently announced a new set of reports (and functionality) that will enable websites to track social interaction with their content. This comes as a welcomed addition to the new Google+1 button.
  • Paired with Google+1, it now enables one to measure the impact of social interactions in and outside of websites (either through a Facebook like, +1 or LinkdIn share inside the website or on +1 search results).
  • This chance is meaningful enough that Google went the extra mile to create the Social Interaction Tracking, a new tracking function that will be used for social tracking only.
  • http://searchengineland.com/official-google-analytics-gets-social-engagement-reporting-83707

 

Scott Kaufmann
[email protected]

Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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