Weekly Digital News Roundup: June 20 – June 24
New Web Domain Suffixes Approved
- The Internet Corporation for Assigned Names and Numbers (Icann) plans to dramatically increase the number of domain endings from the current 22.
- Internet address names will end with almost any word and can be in any language, which could include such addresses as .google and .coke.
- It will cost $180,500 to apply for the suffixes, and companies would need to show they have a legitimate claim to the name they are buying.
Facebook to Take Top Spot in U.S. Display Ad Market
- Facebook’s U.S. advertising revenue will total roughly $2.2 billion in 2011, displacing Yahoo Inc to collect the biggest slice of online display advertising dollars, according to a new study.
- The figures underscore the growing clout of the social network, the world’s number 1 Internet social network. It has seen valuation soar to roughly $80 billion in recent transactions for shares on the private markets.
- Last year, Facebook had 12.2 percent share of the U.S. market. Some investors anticipate the network could have an initial public offering next year.
Google Notches One Billion Unique Visitors Per Month
- According to recently released comScore data, Google’s websites had more than a billion unique visitors in May, the first time an Internet company has hit that benchmark.
- Over the past year, Google’s unique visitors per month have increased 8.4% to just over one billion.
- During that same period, Microsoft maintained the number 2 position with 905 million unique visitors in May, up around 15%, while Facebook’s count surged by about 30% to about 714 million visitors.
Why Google Panda is More a Ranking Factor than Algorithm Update
- With Google Panda Update 2.2 upon us, it’s worth revisiting what exactly Panda is and what it isn’t. Panda is a new ranking factor, not an entirely new overall ranking algorithm like those employed by Google. The difference is important for anyone hit by Panda and hoping to recover from it.
- Panda is more a ranking factor designed to spot what it believes are low-quality pages; having too many low-quality pages causes Panda to effectively flag your entire site.
- This doesn’t take your entire site out of Google, but it does mean that pages within your site carry a penalty designed to help ensure that only the better ones make it to Google’s top results.