Weekly Digital News Roundup: June 20 – June 24

Weekly Digital News Roundup: June 20 – June 24

New Web Domain Suffixes Approved

  • The Internet Corporation for Assigned Names and Numbers (Icann) plans to dramatically increase the number of domain endings from the current 22.
  • Internet address names will end with almost any word and can be in any language, which could include such addresses as .google and .coke.
  • It will cost $180,500 to apply for the suffixes, and companies would need to show they have a legitimate claim to the name they are buying.
  • http://www.bbc.co.uk/news/technology-13835997

Facebook to Take Top Spot in U.S. Display Ad Market

  • Facebook’s U.S. advertising revenue will total roughly $2.2 billion in 2011, displacing Yahoo Inc to collect the biggest slice of online display advertising dollars, according to a new study.
  • The figures underscore the growing clout of the social network, the world’s number 1 Internet social network. It has seen valuation soar to roughly $80 billion in recent transactions for shares on the private markets.
  • Last year, Facebook had 12.2 percent share of the U.S. market. Some investors anticipate the network could have an initial public offering next year.
  • http://www.reuters.com/article/2011/06/20/us-facebook-idUSTRE75J5SU20110620

Google Notches One Billion Unique Visitors Per Month

  • According to recently released comScore data, Google’s websites had more than a billion unique visitors in May, the first time an Internet company has hit that benchmark.
  • Over the past year, Google’s unique visitors per month have increased 8.4% to just over one billion.
  • During that same period, Microsoft maintained the number 2 position with 905 million unique visitors in May, up around 15%, while Facebook’s count surged by about 30% to about 714 million visitors.
  • http://blogs.wsj.com/digits/2011/06/21/google-notches-one-billion-unique-visitors-per-month/

Why Google Panda is More a Ranking Factor than Algorithm Update

  • With Google Panda Update 2.2 upon us, it’s worth revisiting what exactly Panda is and what it isn’t. Panda is a new ranking factor, not an entirely new overall ranking algorithm like those employed by Google. The difference is important for anyone hit by Panda and hoping to recover from it.
  • Panda is more a ranking factor designed to spot what it believes are low-quality pages; having too many low-quality pages causes Panda to effectively flag your entire site.
  • This doesn’t take your entire site out of Google, but it does mean that pages within your site carry a penalty designed to help ensure that only the better ones make it to Google’s top results.
  • http://searchengineland.com/why-google-panda-is-more-a-ranking-factor-than-algorithm-update-82564

 

Scott Kaufmann
[email protected]

Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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