Weekly Digital News Roundup: June 13 – June 17
Google Tests Site Name as Display URL in Search Results
- Google Opearting System reports Google is testing a new search snippet, one that is displaying the site name as opposed to the destination URL under the search result’s description.
- The test display is currently not viewable to the public, though a screenshot is available on Google’s blog.
- Industry experts state that while Google has always tried to make search results listings more useful, replacing the address doesn’t add value.
Advertising to Facebook Fans Improves Conversions, Says Study
- The cost of converting people to sign up for events, purchase products and register for services decreases considerable when businesses run Facebook advertisements that target existing fans, as opposed to non-fans.
- A study suggests that registration acquisition costs can be 44% cheaper, event sign ups cost 33% less and purchases are 15% cheaper to achieve.
- It makes sense that consumer who have already declared their appreciation for a brand are more likely to purchase their products or sign up for that company; to get consumers to that point, the data suggests that businesses would be wise to invest more effort in acquiring Facebook fans.
Study Finds Rebound in Entertainment and Media Spending
- The New York Times reports that, according to a widely followed annual report, entertainment and media spending in the US rebounded in 2010 for its first gain since 2007.
- There was a 3.1 percent increase in spending for entertainment and media compared with 2009. This results in a 3.5 predicted gain this year compared with lass, and similar increases in the midsingle digits from 2012 through 2015.
- Such increases in these industries are being fueled by a concurrent rebound in advertising, the report finds, as ad spending in the US grew by 5.4 percent compared with 2009.
Why Marketers Shouldn’t Waste Their Time with QR Codes
- Digital business strategist Dave Wieneke suggests that QR codes are a dead-end technology because they can impede progress.
- Not everyone knows what these black-and-white squares are, and people have to download special apps to get them to work. In many cases, the hassle is simply not worth the website QR codes link to.
- For this reason, Wieneke maintains that the day of huge billboards that are nothing but QR codes is definitely past.