Weekly Digital News Roundup: June 12-16
FCC looking into disputes between Netflix and Internet providers
- According to the Los Angeles Times, federal regulators are looking into disputes between Netflix Inc. and broadband service providers such as Comcast Corp. and Verizon Communications Inc. to determine if consumers are being harmed by complex, behind-the-scenes deals that govern Internet traffic.
- The broad inquiry into so-called peering agreements will determine if Internet providers are slowing down video streams and other services, Federal Communications Commission Chairman Tom Wheeler said Friday.
- Consumer advocates have complained that broadband providers are using their ability to control Internet traffic to get content providers to pay to ensure their video streams are delivered. Those payments could drive up costs for consumers.
Facebook to Let Users Alter Their Ad Profiles
- According to the New York Times, Facebook announced on Thursday that it is going to give its users the ability to see the dossiers of likes and interests it keeps on them, as well as the ability to change, add or delete information in those files. And if you don’t like an ad, you will be able to tell the social network what types of marketing messages you would rather see.
- But even as the social network gives its users more insight into the data it collects on them, it said it would also begin adding even more details to their profiles gleaned from watching what they do on other websites and from their smartphone apps.
- The additional tracking immediately raised the hackles of privacy advocates, who warned that the end result will be a Facebook that knows more about its users than ever before and uses that information to sell products to them.
Weather-Informed Ads are Coming to Twitter
- According to the Wall Street Journal, The Weather Company has partnered with Twitter to bring weather-informed advertising to the social network.
- The relationship will allow marketers to target users based on the specific weather conditions of their locales. For example, a shampoo brand could use the offering to target Promoted Tweets to frizzy-haired users in high-humidity environments. Or, a beer marketer might buy more ads aimed at cities in which a sunny weekend is expected.
- The Weather Company has offered similar targeting capabilities on its own site for years, but now it’s using its data to help inform ad buys across third-party sites, too.