Weekly Digital News Roundup: July 9 – 13

Weekly Digital News Roundup: July 9 – 13

Google, Bing Hit All-Time Highs In June Search Market Share

  • Google and Bing reached all-time high levels while Yahoo reached an all-time low, according to the latest comScore search market share numbers.
  • Search Engine Land reports that, according to comScore’s search market share report for June 2012 — which covers desktop searches only, not mobile — the numbers are as follows: Google: 66.8 percent in June, up from 66.7 percent in May and an all-time high for Google; Bing: 15.6 percent in June, up from 15.4 percent in May and an all-time high for Bing; Yahoo: 13 percent in June, down from 13.4 percent in May and an all-time low for Yahoo.
  • ComScore’s data has now shown Yahoo with 10 consecutive declining months, in which the company has fallen from 16.3 percent to the current 13 percent market share. Bing, meanwhile, has had 26 straight months of either flat or rising market share.

Yahoo, Facebook drop patent suits, team up on ads

  • SF Gate reports that Facebook and Yahoo have ended their brief, contentious patent war with an agreement to work together, although exactly what that means remains to be seen. The two Silicon Valley giants agreed Friday to settle their legal disputes as part of “definitive agreements that launch a new advertising partnership, extend and expand distribution arrangements,” according to a joint statement.
  • The two popular Internet destinations will also cross-license patents. “It sounds like they’ve agreed to have an agreement to agree,” said digital advertising analyst Rebecca Lieb of the Altimeter Group of San Mateo
  • Still, that Facebook and Yahoo have set aside their legal disputes without rancor or under the force of a judge’s order could open the door for more cooperation between the two companies. “This is an agreement that could be highly beneficial for Yahoo, which is a company that needs all it can get right now and can certainly use some of that social mojo,” Lieb said.

Sony’s Spider-Man Inhabits a World Without Apple

  • Bloomberg Businessweek reports that Peter Parker, the teenage superhero in The Amazing Spider-Man, isn’t the only one in Sony’s blockbuster summer film boasting superpowers. The movie is set in an alternate reality where Sony’s own gadgets rule and Apple products are nonexistent.
  • Sony isn’t shy about using its film distribution business, the third-largest in the U.S., to revive its struggling consumer-electronics products. “The real value for us is being able to reach an entire audience of entertainment enthusiasts who connect with these films, TV shows, music—whatever it may be—while ultimately bringing it back to the device,” explains Peter Farmer, a Sony Mobile Communications marketing vice president.
  • Thanks to its cool factor, Apple gear typically enjoys lots of exposure in movies and on TV without having to pay for the privilege. But in Sony’s web-slinging drama, moviegoers won’t find a single iPhone, the No. 1 smartphone in the U.S., or any other Apple product. Sony accounted for 0.7 percent of all mobile phones sold in the U.S. between March and May and 0.4 percent of smartphones, according to research firm ComScore. Microsoft also makes an appearance in the new Spider-Man installment: Bing is the search engine of choice for Peter Parker to look up information about his father and browse pictures of spiders.
Scott Kaufmann
[email protected]

Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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