Weekly Digital News Roundup: July 11 – July 15
Facebook, Google Differ on Video Chat Approach
- Facebook has partnered with Skype on one-to-one video chat, while Google has built a many-to-many Hangouts video calling application for Google+. Boosting user engagement is the end goal for both.
- When Facebook CEO Mark Zuckerberg launched video chat powered by Skype July 6th, pundits immediately took to shaming and flaming the company for launching the service on week after Google launched its own social network to beta with its own video application.
- The man difference between the two services is that Facebook video chat is merely one-to-one chat, with the company treating the tool as an accessory that isn’t necessarily an everyday activity. Google Hangouts is designed to be more of a casual meet-up with live multi-person video.
WordPress Now Powers More than 50 Million Sites
- Open source blogging platform WordPress has reached an important milestone: it powers more than 50 million websites, about half of which are hosted on WordPress.com.
- Also, more than 287 million people view more than 2.5 billion pages on WordPress.com each month and, on an average day, WordPress.com users create about 500,000 new posts and 400,000 new comments, according to WordPress’ official stats.
- Recently, WordPress competitor Tumblr surpassed 20 million blogs, passing WordPress.com in terms of the number of blogs hosted on the platform. However, unlike Tumblr, WordPress lets users install and use the platform on their own web host and can be used or running various types of personal, business, and community websites.
20 Million Google+ Users May Exist by the Weekend
- Most critics believe that Google+is gaining popularity online, but at least one study figures Google’s latest social experiment is growing at rates that rival Facebook’s.
- The search giant’s two-week-old social network, currently in a limited field test, reportedly grew by 350% between July 4th and July 10th from 1.7 million users to 7.3 million. Google+ is also set to hit 10 million by Tuesday and 20 million by the weekend, according to one study.
- The Google+ population estimate comes from Paul Allen, who based his work by counting surnames on Google+ and then comparing that count to Census Bureau data. If he’s right, Google+ is currently signing up an average of more than one million new people since its June 28th launch.
Facebook Ad’s Cost-Per-Clicks Up in Second Quarter
- The median cost-per-click for Facebook ads rose 22% in the second quarter, compared with Q1, according to a study released July 12th by digital marketing firm Effcient Frontier.
- The company expects Facebook CPCs to continue to see double-digit growth through the rest of this year.
- The findings indicate that more marketers are using Facebook ads to acquire fans on the social network as a result of better ROI.