Weekly Digital News Roundup: July 11-14
Twitter Releases New Analytics
- According to Ad Age, Twitter is releasing a powerful new suite of analytics tools that give its advertisers the ability to look deeply into the performance of all tweets, including those they don’t pay to promote.
- The tools, which went live earlier today on analytics.twitter.com, give advertisers the ability to see the number of impressions, clicks, expands, retweets and profile clicks each of their tweets generated. Even more intriguing, Twitter will now show advertisers how many new followers they earned as a direct result of each tweet.
- “For the first time, advertisers will be able to see how many times users have viewed and engaged with organic tweets, so that they can more effectively optimize their content strategy,” Twitter Product Manager Buster Benson wrote in a blog post. “The tweet activity dashboard is now available to all advertisers, Twitter Card publishers, and verified users around the world.”
More tablets to be sold than PCs in 2015
- According to the Los Angeles Times, a report Monday said tablet shipments will exceed PCs by 2015.
- Gartner said worldwide tablet shipments — meaning units sold from manufacturers to retailers — will climb from 256 million in 2014 to nearly 321 million next year. At the same time, shipments of desktops and laptops will fall from 276 million this year to less than 262 million in 2015.
- The shift represents the first time tablet shipments surpass PCs, which would be a monumental change in the tech landscape.
LinkedIn Buys Newsle
- According to Mashable, LinkedIn is buying Newsle, a web app for surfacing news about people in your network, the two companies announced Monday.
- “LinkedIn and Newsle share a common goal: We both want to provide professional insights that make you better at what you do,” Ryan Roslansky, head of content products at LinkedIn, wrote in a blog post announcing the deal. “For example, knowing more about the people in your network – like when they’re mentioned in the news – can surface relevant insights that help you hit your next meeting with them out of the park.”
- Newsle will continue to operate as a standalone service for now, according to a statement on its website, but the team behind it will join LinkedIn to help integrate features into the professional social network.