Weekly Digital News Roundup: January 24-28
Google Launches AdSense Direct For Direct Ad Deals
- According to WebProNews, Google has announced the launch of AdSense Direct, a way for publishers to manage their directly sold ad deals from within their AdSense accounts. The feature also enables publishers to show these ads on their site without having to actually make changes to their code.
- To use AdSense Direct, you’ll first need to arrange a direct deal with an advertiser — this can be any advertiser, regardless of whether or not they’re using AdWords, explains product manager Matt Goodridge. “Once you’ve both agreed on the terms of the deal, enter the details into your AdSense account. You’ll get a link to send to the advertiser, where they can upload their ad and pay for the deal with Google Wallet. Once you approve the ad creative, the campaign will be ready to launch at the time period specified.”
- Google says AdSense Direct will help publishers maximize their revenue, save time and control their brand.
Facebook Tests Mobile-Ad Network.
- According to the Wall Street Journal, Facebook is testing a mobile-ad network that would extend its reach by connecting advertisers with publishers of other mobile apps.
- The social network said Wednesday it had begun a test that will allow a small number of advertisers to use Facebook’s infrastructure to place ads on other apps. The network could help Facebook increase its revenue without burdening Facebook users with too many ads.
- Facebook has run tests of a potential mobile advertising network in the past, but it said in a blog post Wednesday that the new test is “more like a mobile ad network” because it is working directly with advertisers and mobile app publishers. In the past, Facebook worked through other middle men.
Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio
- According to Mashable, mobile advertising, long criticized for its relatively puny size compared to TV and desktop ads, will hit $41.9 billion in 2017, Gartner estimates.
- “From 2015 to 2017, growth will be fueled by improved market conditions, such as provider consolidation, measurement standardization and new targeting technologies, along with a sustained interest in the mobile medium from advertisers,” Stephanie Baghdassarian, research director at Gartner, said in a statement.
- Gartner’s estimates are in line with those of eMarketer and Starcom MediaVest, which predicted that global mobile ad spending would hit $15.8 billion in 2013.