Weekly Digital News Roundup: Jan 9 – 13
Predicted: One Billion Facebook Users by September
- iCrossings has thrown around some numbers and, based on a process of linear regression on data from 2008 onwards, they expect Facebook to hit one billion active users towards the end of this year.
- Facebook’s growth has altogether slowed in most early adopting countries, namely the U.S. and the U.K. (probably because everyone already has an account). However, developing countries are where the social network is expected to receive the majority of its expected growth. India and Brazil are two examples of this trend, with India growing from 22 million users to 36 million and Brazil jumping from 13 million to 30 million in the last 9 months.
- Honestly, one billion users is to be expected of Facebook. While Google+ could potentially present itself as a worthy adversary (eventually), the appeal is still new and exciting in developing countries. So, whether the social network reaches the big B this year or next, the fact remains that it’s still going to happen soon enough.
Companies Bring Mapping to Indoor Spaces
- Mapping the great outdoors is old news now. Google and many other companies are now creating digital landscapes of indoor spaces, including airports, shopping malls, and universities.
- “This market is getting real,” says Jeff Lewis, co-founder of Guidebook, which has mapped around 900 museums, industry conferences, and more. Google has already introduced maps for U.S. Ikea stores, Home Depots, and airports in the form of apps on the Android operating system. The difficulty for many companies and locations, however, is figuring out the logistics of mapping vast indoor spaces, many of which require agreements with retailers and building owners.
- Despite the nitty-gritty details, it makes sense to consider that the indoor mapping industry has potential to become the Next Big Thing. Practicality is a big advantage in this situation because smartphones are in the hands of an overwhelming number of people today, making access to apps relatively simple. Plus, being able to find my way around a stadium, college campus, or airport sounds nothing short of delightful.
Microsoft Takes Yahoo’s Spot in U.S. Search
- It’s official: Bing received 2.75 billion U.S. search requests in December, pushing the search engine and Microsoft’s other websites in front of Yahoo.
- Based on numbers released by comScore Inc., Bing’s held a 15.1% of U.S. search traffic, while Yahoo held 14.5%. Google, of course, remained in its top spot with 65.9% of the U.S. market share and 12 billion search requests.
- Undoubtedly, Yahoo’s diminishing presence is one of the reasons why new CEO Scott Thompson has his work cut out for him, esecially since Thompson’s turnaround for the company will need to make up for lost revenue over the past three years.