Weekly Digital News Roundup: Jan 7 – Jan 12
US Digital Display Ad Spending to Surpass Search Ad Spending in 2016
- According to eMarketer, in 2016, digital display ad spending will eclipse search ad spending in the US for the first time. Combined, the categories of video, sponsorships, rich media and “banners and other” will account for the largest share of digital ad spending: 47.9%, worth $32.17 billion.
- Within the display umbrella, advertisers will invest the most on “banners and other,” a category that includes many types of native ads and ads on popular social sites like Facebook and Twitter. Overall, one in five dollars devoted to digital in 2016 will go to “banners and other” digital display ad types. Video will also command a large portion of ad spending allocated to digital in 2016: 14.3%, up from 12.8% in 2015.
- Spending growth in the categories of rich media and video will both be significant: 36.4% and 28.5%, respectively. Rich media’s growth will be driven by growing adoption of “out-stream” and in-feed video ad formats, while video will grow due to publishers looking to capitalize on high-demand, high-value in-stream video ad inventory. Desktop will remain the biggest beneficiary of US digital video ad dollars in 2016, garnering 57.5% of an expected $9.59 billion in spending; but of the $22.58 billion that will go to banners, rich media, sponsorships and other display-based formats in the US this year, 77.5%, or $17.5 billion, will be spent to reach individuals on mobile devices like smartphones and tablets.
Egypt arrests Facebook page administrators ahead of revolt anniversary
- According to the Reuters, Egyptian security forces have arrested two people for managing multiple Facebook pages they said were used to support the outlawed Muslim Brotherhood and encourage protest, the Interior Ministry said. The move intensified a security crackdown on dissent in the run-up to the fifth anniversary of the uprising that began on Jan. 25, 2011 and ended Hosni Mubarak’s autocratic 30-year rule. Protest marches and rallies then were often organized by youth activists on Facebook and other social media platforms.
- Egyptian security forces have arrested several activists and shut down cultural spaces in recent weeks to prevent them from gathering as the anniversary approaches, while government-appointed clerics have preached against public dissent. He identified those arrested as a 26-year-old man who managed 41 Facebook pages and a 22-year-old woman who was the administrator for six sites.
- The Muslim Brotherhood, the world’s oldest Islamist movement, emerged as the most popular group in the first, free parliamentary and presidential elections held after the 2011 uprising. They were banned and designated a terrorist organization in 2013 after the military ousted elected President Mohamed Mursi, a Brotherhood official, following mass protests against his rule.
Euclid Analytics Raises $20M Series C To Track Consumer Behavior In Retail Stores
- According to the TechCrunch, Euclid Analytics plans to help more companies track customer behavior in their retail stores after raising a $20 million Series C. The funding will be used to acquire clients, add new employees, and build Euclid’s location analytics platform. Euclid’s location analytics technology monitors traffic inside brick-and-mortar businesses, including stores, fast food restaurants, banks, shopping malls, and transportation hubs like airports. The company says it is currently used by 500 brands in 65 countries and captures about seven billion data points every day.
- Instead of requiring hardware like door clickers or cameras, Euclid’s technology works with Wi-Fi systems from to collect media access control (MAC) addresses from smartphones, which are then encrypted and stored on its servers (stores are required to display information for customers who want to opt-out). Then Euclid tracks where shoppers go as they browse, how long they dwell in certain areas, the total length of their visit, and how often they return before aggregating the data into reports designed to help companies improve sales, marketing, and conversion rates.
- Other location analytics companies that help retailers answer the same questions include RetailNext, Locately, and Placed, but Euclid is the only one that doesn’t require stores to install hardware or ask its customers to download smartphone apps first in order to gather data. This will help companies attract brands that need to track consumer traffic across their brick-and-mortar and online stores.