Weekly Digital News Roundup: Jan 30 – Feb 3
- Web giants Google, Facebook, Microsoft and Yahoo! have teamed up with 11 other companies to form DMARC, an anti-phishing organization.
- Phishing is a way for scammers to acquire sensitive information from unsuspecting users, and is usually accomplished via emails or rogue links. In an attempt to combat phishing, the Domain-based Message Authentication, Reporting and Conformance (DMARC) alliance aims to create new email standards to prevent phishing practices.
- It’s always heartwarming to see major rival companies uniting against a common enemy, but you don’t worry about any major security changes: DMARC protocols are based on existing security technologies, so you don’t have to expect to see any major changes occurring in your email.
Twitter is 100% Focused on Advertising
- Twitter CEO Dick Costolo announced on Monday’s All Things D media conference that even though the company is tempted to pursue alternative revenue paths, Twitter is planning to maintain its focus on advertising products.
- “We don’t feel like we need to add another component to the business,” Mr. Costolo said. “We think we can do it with what we already have…. We just need to scale it up.”
- Costolo also mentioned Twitter’s plans to continue building brand pages and improving their service for “feature phones,” as opposed to smartphones. The reasoning is that users will be able to familiarize themselves with the mobile Twitter platform before upgrading to a smartphone.
Video Named Fastest Growing Online Ad Format
- Based on numbers recently released by eMarketer, video is showing the highest spending growth against other popular ad formats. Video increased by 42.1% last year and is expected to maintain double-digit growth over the next few years.
- It is speculated that the rise in video ad spending is a direct result of an increase in video consumption. For instance, numbers from comScore reveal that 182 million U.S. Internet users viewed 23.2 hours of video content on average during the month of December.
- So, it’s looking like video ads are quickly becoming a far cheaper alternative to commercials on TV. As Cynthia Boris writes on MarketingPilgrim.com, “it’s cheaper and easier to put ads on a hit YouTube series than on a hit TV show.”