Weekly Digital News Roundup: Jan 21 – Jan 26

Weekly Digital News Roundup: Jan 21 – Jan 26

Periscope Is Now Livestreaming GoPro Footage

  • According to the Adweek, action-oriented videographers now have a new venue for broadcasting their daring footage in real time: Periscope. In a post this morning on Medium, the livestreaming app owned by Twitter announced the integration is available for iPhone users. A post on GoPro’s website also unveiled the news, foreshadowing what X Games fans might expect this week during the extreme winter sports competition in Aspen, Colo. The new feature is available on the GoPro Hero 4 camera, allowing users to switch back and forth between GoPro and iPhone cameras.
  • “We see so many awesome broadcasts every day — broadcasts of things we could never have imagined, things that truly blow us away,” according to Periscope’s post on Medium. “The creativity, passion and drive of our community are incredible. We’re expecting big things with this one.”
  • “We’re interested in what it would be like to leverage other Internet sources, whether that’s a connection to a camera or [another device],” Beykpour said at the time. “The flip side of that is you have to be super selective. There’s a ton of devices out there to integrate with. We’re not dogmatic about Periscope to be just on your iPhone and Android.” Periscope isn’t the first livestreaming app to partner with GoPro. Last summer, Meerkat announced a new feature allowing its app users to integrate with the high-definition cameras.

Death Wish Coffee Co. Wins Intuit’s Contest and Will Air This Ad on Super Bowl 50

  • According to Adweek, Death Wish Coffee Co. has won Intuit QuickBooks’ annual “Small Business, Big Game”contest and will get to air a commercial on Super Bowl 50—the only small business advertising nationally on the Feb. 7 telecast. Prettybird’s Isaiah Seret directed it; Oscar winner Claudio Miranda (Life of Pi) was the cinematographer. Irish actor Diarmaid Murtagh plays the lead role. MPC New York handled visual effects.
  • “It’s incredibly gratifying to create a Super Bowl spot for a small business—the unsung heroes of the communities where we live and work every day,” RPA chief creative officer Joe Baratelli said in a statement. “And Death Wish Coffee has an incredible brand personality and a great team driving the company. We were able to create a spectacle of Vikings sailing to battle to show off the fiercely caffeinated coffee and ultimately help QuickBooks with its mission of fueling small business success.”

Chelsea Handler’s New App “Gotta Go” Gets You Out Of Awkward Situations

  • According to the TechCrunch, Chelsea Handler’s new mobile application Gotta Go! has hit the App Store. The humorous, but also potentially practical, app is designed to get you out of awkward situations – like bad dates or boring meetings, for example. The launch coincides with the debut of Handler’s new Netflix series, Chelsea Does, which began streaming over the weekend. The app’s creation and design was featured in the second episode, Chelsea Does Silicon Valley, where the technically disinclined comedian attempts to get a handle on what technology is doing to both our culture and our minds.
  • For Yeti, a firm that does R&D work with companies like Google, Qualcomm and Alcatel-Lucent, Gotta Go was a fun side project for them – and one that recalls Yeti President Tony Scherba’s past where he once built apps and websites for music celebs. The result of Handler and Yeti’s efforts is a pretty clever little app that lets you generate excuses and set alarms for text messages and calls. To use Gotta Go, you tap on the emoji associated with the excuse you want to use, add the contact number to your address book, and set the alarm.
  • The excuses then come in as real phone calls and texts you can show to your companions to get you out of the bad situation. Handler herself even narrates the calls, telling you what to say to your companion. reception to Gotta Go’s launch has been decent – it hit No. 14 on the App Store’s Lifestyle chart on Sunday, thanks to the Netflix show.
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Shay is the People Operations Manager at Lucid Agency. She primarily writes about company culture and Lucid's initiatives in the community. When not in the office, you can find her rooting for her alma mater, Arizona State University, practicing yoga, and playing fetch with her mini goldendoodle, Tilly.

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