Weekly Digital News Roundup: Jan 2 – 6

Weekly Digital News Roundup: Jan 2 – 6

Scott Thompson Named Yahoo CEO

  • Scott Thompson, former president of PayPal, has been officially hired by Yahoo as their new CEO. Back in September, ex-chief executive officer Carol Bartz was fired due to an unwelcome growth slump. But is Thompson ready for his new responsibilities?
  • Some experts predict Thompson is facing a tough path. Ken Sena, an analyst at Evercore, states that “Scott has a great track record in payments and has proven an effective executive at PayPal and has major tech chops and international experience, but at a content company, which Yahoo has increasingly become, his experience is kind of lacking.”
  • What’s certain is that the new CEO will need to assess a variety of options, including Asian assets divesting and selling a stake to private equity firms. Overall, Thompson says his primary focus will be on the “core business,” which is as good a place to start as any.

Chrome Browser Demoted by Google Following Campaign Scandal

  • Internet marketers were in an uproar when Aaron Wall, founder of SeoBook.com, was credited with discovering a sponsored post…by Google. The company is known to stand strictly against paid links, stating in their guidelines that “buying and selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.”
  • So, what was Google’s response? “It wasn’t us!” The company states, “Google never agreed to anything more than online ads. We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. We’re now looking at what changes we need to make to ensure that this never happens again.”
  • At the end of it all, Google has demoted the PageRank for Chrome for up to 60 days. Plus, searching for “browser” in Google reveals that Chrome has been pushed off the front page. Has the company done enough to stick to their informal slogan of “Don’t be evil”?

Online Video Ad Spend to Jump 40% in 2012

  • eMarketer predicts that online video advertising will experience another great year of growth by reaching $3.1 billion, a 40% jump overall. What’s nice is that these numbers are coming after a 52% increase last year.
  • According to eMarketer, dominant video formats for 2012 will include pre-roll and mobile video. This is based off results from a Break Media study that found 63% of advertisers are planning on buying pre-roll ads this year, and 55% plan to use mobile video ads.
  • To be honest, an increase is to be expected. Online video advertising is quickly becoming a mainstay for a number of businesses due to the opportunities for high visibility and potential return on investment. As a testament to this trend, other popular ad formats rae expected to include in-banner video ads and banner ads. Interestingly, about 25% of advertisers are looking into connected TV ads, up from 12% in 2011. What are your thoughts on these numbers?

 

Scott Kaufmann
[email protected]

Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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