Weekly Digital News Roundup: Feb 27 – March 2
Twitter Brings Back Promoted Tweets to Mobile App
Twitter recently announced that sponsored tweets and accounts would be reintroduced to timelines, searches, and suggested follows on the mobile app for Android and iOS.
Promoted trends have had a bad rep on Twitter’s mobile app before, but Twitter has made some key changes this time around: all promoted content will only be in the timeline or search results, and the content will be easily dismissable.
Twitter will be rolling out its promoted content slowly over the next few weeks, beginning only with sponsored tweets from brands which users already follow. The promoted tweet will be shifted closer to the top of the mobile’s timeline.
- The company says: “The new policy doesn’t change any existing privacy settings or how any personal information is shared outside of Google. We aren’t collecting any new or additional information about users. We won’t be selling your personal data. And we will continue to employ industry-leading security to keep your information safe.”
- Google’s SVP of Advertising, Susan Wojcicki, spoke about privacy and how it relates to Google’s ad and consumer products. As she says, Google ultimately seeks to balance consumer and advertiser interests while being guided by control, notification, and transparency. At the same time, Google continues to face intense scrutiny from lawmakers and advocacy groups because of their privacy policies. Check out Wojcicki’s comments below:
Mobile and its Effect on Purchase
- According to research by Google, ForeSee Results, and Nielsen, shoppers begin in the mobile channel for product research, but ultimately finish the purchase in-store.
- According to eMarketer, “Nielsen’s Q3–Q4 2011 “US Digital Consumer Report” indicates that 29% of smartphone owners use their phone for shopping-related activities. The top mobile shopping activities include in-store price comparisons (38%), browsing products through the mobile web or apps (38%), and reading online product reviews (32%).”
- Google’s industry director for retail, Todd Pollack, said that retailers need to “improve the way they connect the mobile experience with the in-store or web-based shopping experience” because “you would think retailers would be hugely invested in ensuring you’d have an optimized experience on the mobile device, as well as trying to understand how people use it…consumers are way ahead of retailers in terms of their investment in mobile and how that plays into the purchase process.”