Weekly Digital News Roundup: Feb 20 – 24

Weekly Digital News Roundup: Feb 20 – 24

Early Sighting of Rumored Google Drive

  • According to a recent post by GeekWire, it looks as though Google is closer to unveiling its rumored online storage device. To the left, you’ll find a screenshot of Drive’s possible logo.
  • The Wall Street Journal reports that Google was preparing to launch the new service “in the coming weeks or months.” It is intended to rival Dropbox and other popular cloud storage providers.
  • While details about this service are sparse, Google Drive is expected to be free for most consumers and businesses, with extra storage available as a premium option.

Google Goggles: Augmented Reality, Possibly Hilarious Results

  • Remember how weird people looked when they first started walking around with Bluetooth headsets? Google is about to make things even weirder. Later this year, the company is expected to start selling Google eyeglasses which will project information, entertainment, and ads onto the lenses.
  • They’re not intended to be worn constantly. Instead, the glasses are supposed to function like a wearable tablet, providing hands-free information and games. They will be powered by Android software, equipped with GPS and motion sensors, and camera and audio inputs.
  • While augmented reality cameras might pose some ethical and privacy issues, I’m most excited to see people walking around in public while dodging virtual gaming obstacles. It’ll be awesome.

Facebook’s Newer Social Ads

  • Facebook is re-vamping ads again. This time, the company is set to launch a new set of premium ad units based on a few key principles.
  • The new ads will be social by default, which means that they will automatically show users when their friends have “Liked” the brand. Plus, new formats will draw content exclusively from posts to the brand’s Facebook Page, instead of independent ad copy.
  • Experts believe that these new features reveal Facebook’s stance on the future of online advertising: ads based on content and peer endorsements are more effective than ads based solely on messaging. What do you think?
Scott Kaufmann
[email protected]

Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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