Weekly Digital News Roundup: Feb 13 – 17

Weekly Digital News Roundup: Feb 13 – 17

Google Faces Cookiegate

  • Recently, Google and other ad networks were discovered circumventing mobile Safari’s default “no third party cookies” settings.
  • As a default setting, Safari doesn’t accept “third-party cookies,” but Google found a way around this by making it seem as if the person visiting a web site had filled out some type of unseen form. According to Google, this was done as a way to allow +1 buttons on ads to work with mobile Safari.
  • Whatever the reason, privacy settings were still being bypassed. U.S. lawmakers and consumer protection groups are pressing Google to explain its actions and defend its alleged emphasis on transparency. Microsoft has jumped on the opportunity to promote its IE 9 browser by stating, “Windows Internet Explorer is the browser that respects your privacy…you are in control of who is tracking your actions online. Not Google. Not advertisers. Just you.” Smooth move, Microsoft.

Is MySpace Coming Back?

  • Earlier this week, a rare tidbit of positive Myspace news came to light: according to comScore, the social network registered an increase of 1 million new users in January.
  • The New York Times reports that, since December’s introduction of Myspace’s new music player, “the site has signed up one million new users” and has experienced “the first increase in almost a year; at 25.1 million, it was an improvement of 4 percent from the month before.”
  • The positive growth is attributed to Myspace’s integration with Facebook and Twitter, as well as the impressive size of its music library. According to the Times, “Since it still has full licensing deals with thousands of record labels, as well as songs from untold numbers of unsigned acts, MySpace has a library of 42 million tracks, several times more than Spotify or Rhapsody.”

Timelines for Brands

  • Timelines for brands have been in the works for a while now, and AdAge believes that the company will be announcing the new pages’ arrival during Facebook’s marketing event on February 29.
  • Last year, David Fischer, Facebook VP of Marketing and Business Partnerships, stated that Timelines for brands would be similar, but not identical, to Timelines for people. It’s likely that brands can expect to see the same layout, with an emphasis on graphics and varied activity boxes.
  • What’s the appeal of Timelines for brands? Instead of restricting information in tabs on the left side of the page, the new layout will allow businesses to present their activities, offers, and location maps in a single, easy-to-see format. Plus, AdAge points out that Timeline’s date function could allow companies to better present an interesting history.
Scott Kaufmann
[email protected]

Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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