Weekly Digital News Roundup December 28 – January 1
Twitter Is Already Winning The Social TV War, But It Will Soon Do More
- According to TechCrunch, Twitter is reaching out to TV producers and showrunners to find out ways that it can further integrate with the TV experience. That could mean Twitter-based voting, in the case of some competitive reality shows. It could also mean introducing interactive elements in scripted shows that viewers could use to unlock new content or web experiences.
- For what it’s worth, Twitter is hiring for a role just like this: One of the positions listed on its jobs site is a “Manager of TV Relationships” position based in Los Angeles. The purpose of the job is to act as a “Twitter ambassador/evangelist to TV celebrities,” getting them to tweet more during their own shows and just in general. But the goal also to work with high-profile showrunners and producers to find ways to integrate Twitter into their programming.
- For those keeping track, that seems like an obvious move for the company, as it tries to take advantage of user activity that has already emerged without too much prompting. Given the tens of billions of dollars spent on TV advertising every year, finding a way to entice advertisers to create integrated or even complementary ad buys around its social network is a huge win for Twitter. And it will become even more obvious as time goes on just how important TV will be to Twitter’s continued growth.
Facebook Expands Photo Functionality In Its Desktop App; Quietly Rolls Out Drag To Upload Feature
- TechCrunch reports that Facebook has now implemented a new “drag to upload” feature to allow users to add photos to their status updates more easily. “We are continuing to improve the photo-sharing experience,” it noted to TechCrunch in an emailed statement. “The feature began rolling out globally last week and is now available to all.”
- What this means is that users can now drag images from their PC/Mac desktops directly into the status update box, and even upload several pictures at once without needing to create an album. That speeds up and simplifies the process of uploading images, saving users a few moments of clicking around windows to upload a file.
- Photographs are one of the most central parts of the Facebook experience. They are one of the main reasons that people regularly use the site, both to upload their own pictures to share with others and to see their friends’ pictures. That means making photos easier to upload is an important part of increasing that engagement and time spent on Facebook. And engagement and time spent on the site, of course, are crucial metrics for the ad-funded service.
Google working on “X Phone”, “X” tablet to take on rivals
- According to Reuters, Google Inc is working with recently acquired Motorola on a handset codenamed “X-phone”, aimed at grabbing market share from Apple Inc and Samsung Electronics Co Ltd, the Wall Street Journal said.
- Google acquired Motorola in May for $12.5 billion to bolster its patent portfolio as its Android mobile operating system competes with rivals such as Apple and Samsung. The Journal quoted people saying that Motorola is working on two fronts: devices that will be sold by carrier partner Verizon Wireless, and on the X phone.
- Motorola plans to enhance the X Phone with its recent acquisition of Viewdle, an imaging and gesture-recognition software developer. The new handset is due out sometime next year, the business daily said, citing a person familiar with the plans. Motorola is also expected to work on an “X” tablet after the phone. Google Chief Executive Larry Page is said to have promised a significant marketing budget for the unit, the newspaper said quoting the persons.