Weekly Digital News Roundup: December 27-31
Facebook Morphing into a Different Beast
- Asks The Conversation, what does 2014 hold for your online life? If you’re young, it probably won’t involve Facebook that much. This year marked the start of what looks likely to be a sustained decline of what had been the most pervasive of all social networking sites.
- Instead, four new contenders for the crown have emerged: Twitter, Instagram, Snapchat and WhatsApp. This teaches us a number of important lessons about winning the app war.
- While users are migrating from Facebook, they don’t appear to be doing it to make a statement about mass surveillance or big corporations. One of the most popular alternatives is Instagram, a site which allows you to upload and share photos. And who owns this site? Facebook, of course. …There was no evidence that these issues affected their choice of social networking service.
Twitter Appears to be Testing Mobile App Install Ads
- According to The Next Web, it looks like Twitter has been testing out a new type of ad unit on mobile: promoted app installs. Circa co-founder Matt Galligan spotted an ad with an install button on the Twitter app for the iPad.
- Twitter recently introduced app installs and deep-linking through its Cards feature, so advertisers can now promote tweets prompting users to install their apps.
- Business Insider reported last month that Twitter was testing the new ad format. Twitter introduced native in-stream install ads through the MoPub Marketplace earlier this month, but this is the first time we’ve seen them in the official Twitter app. Rival Facebook’s app install ads have been a success for the company, driving “real revenue” according to CEO Mark Zuckerberg.
Matt Cutts Talks About Duplicate Content
- According to Web Pro News, duplicate content has been an issue in search engine optimization for many years now, yet there is still a lot of confusion around what you can and can’t do with it, in terms of staying on Google’s good side.
- “…Google looks for duplicate content and where we can find it, we often try to group it all together and treat it as if it’s one piece of content,” [said Matt Cutts]. “So most of the time, suppose we’re starting to return a set of search results, and we’ve got two pages that are…identical. Typically we would say, ‘Ok, you know what? Rather than show both of those pages (since they’re duplicates) let’s just show one of those pages, and we’ll crowd the other result out.’”
- “But for the most part, duplicate content is not really treated as spam,” said [Cutts]. “It’s just treated as something that we need to cluster appropriately. We need to make sure that it ranks correctly, but duplicate content does happen.”