Weekly Digital News Roundup: Dec 26 – Dec 31

Weekly Digital News Roundup: Dec 26 – Dec 31

Myspace Redesigns, Again

  • Myspace has attempted to update its image again with the inclusion of a powerful online music player. While Myspace’s attempts to bring back users have been lackluster in the past, their latest redesign offers a new focus and some pretty nice perks.
  • The website’s music player offers free, unlimited, on-demand music, but what’s enticing is that Myspace scored a huge licensing agreement with the Big Four: Sony, Universal, EMI, and Warner, as well as a partnership with over 20,000 indie labels. This means that Myspace owns the rights to more than 42 million songs, which is three times more than any other music site.
  • The reason why I think this update will provide some lasting effects for the company is due to their Facebook integration (gasp, Tom and Zuckerberg are working together!) and appeal to a new generation of users. This redesign further eliminates the failed social networking aspect of the website, making it an online radio-esque alternative for newer audiences. We’ll see what happens.

Allen Predicts 400 Million Google+ Users by End of 2012

  • Paul Allen is known as the founder of Ancestry.com, but his latest claim to fame is his seemingly outlandish Google+ projections. His latest prediction: a 20 million user increase each month over the upcoming year for Google’s social network.
  • He states, “If this rate of new signups (625k daily) continues then Google+ will reach 100 million users on Feb. 25th and 200 million users on August 3. They will finish 2012 with 293 million users. I expect the growth to continue to accelerate however. Google can continue to integrate Google+ into its other products and word of mouth will continue to build. Most importantly, 700,000 Android devices are activated daily and this will become a very significant source of new users for Google+. That number will also grow next year.”
  • It’s a big statement to make, but it’s kind of possible if you consider Android integration and the company’s plausible decision to incorporate Google+ presence with the search algorithm. What Allen doesn’t factor in is whether or not those 400 million profiles will actually be active. Should that 400 million actually be realized, a significant portion might just be empty or rarely-updated profiles.

GoDaddy Faces Customer Exodus

  • GoDaddy’s struggles began when the company stated their support of SOPA, the controversial bill that calls to block any domain that posts copyrighted materials. As we’ve covered before, SOPA’s controversy lies in its vague wording and tendency towards Internet censorship.
  • Something GoDaddy didn’t factor into their announcement is the overwhelmingly negative sentiment the Internet audience has towards SOPA. Once GoDaddy’s SOPA support was made known, thousands instantly began pulling their domains from the company, going so far as to declare December 29th “Leave GoDaddy Day.”
  • The company has tried to restore their customer’s faith by rescinding their support of SOPA, but the damage remains. To date, over 70,000 users pulling their domains. My thoughts: the company will probably have to turn to offering discounted domain packages in order to entice their ex-customers, but at this point, their image is pretty spoiled.

And that wraps up our last industry update of the year! We hope you have a happy and safe New Year’s celebration. See you in 2012!

Scott Kaufmann
[email protected]

Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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