Weekly Digital News Roundup: August 30 – September 2
Yahoo Redesigns Sites to Make Way for More Stream Ads
- According to ClickZ, Yahoo has revealed a new look across seven of its most popular sites. The company-wide redesign effort also makes way for stream ads, Yahoo’s latest native ad format, to be further integrated across Yahoo’s network on desktop, tablet and mobile devices.
- “Ultimately, our goal is to provide more personalized, immersive experiences for our users that are consistent across Yahoo. That also means making the experience seamless across desktop, tablet and mobile,” notes Mike Kerns, senior vice president of Yahoo’s homepage and vertical products. “We see Yahoo stream ads as a compelling native ad offering. With these ads, advertisers benefit by connecting directly with their consumers through the personalized content streams across Yahoo,” Kerns adds.
- Native ad formats like stream ads are all the rage among publishers like Yahoo. As it goes through yet another transformation period, it was only a matter of time before the company casted a wider net for native ad dollars.
Facebook Tests “Trending” Section in News Feed
- According to the Wall Street Journal, two months after rolling out hashtags — key words in posts that are marked by “#” – Facebook is experimenting with new ways to make them useful.
- The social network has begun testing a “trending” topics section in the homepage news feed of its website. The section — similar to rival Twitter’s “trends box” — showcases topics, including hashtags, that are currently popular on the site.
- The test, which began on Thursday, highlights the escalating brawl between Facebook and Twitter to be the dominant destination for live, real-time conversations online. It is a critical battleground: The company that becomes the top hub for chatter around news events and TV shows will have a key advantage in wooing advertisers — especially as brands consider spending more money on mobile and desktop ads instead of television ads.
Twitter Buys Social TV Analytics Company Trendrr
- According to Search Engine Watch, Twitter has bought social TV analytics firm Trendrr in a bid to capitalize on users discussing television shows on its social network.
- Trendrr CEO Mark Ghuneim announced the news on the company’s blog, saying Twitter was the ideal platform to benefit from its services. “What makes Twitter uniquely compelling among these platforms is its connection to the live moment – people sharing what’s happening, when it’s happening, to the world,” he said. “We think we can help amplify even stronger the power of that connection to the moment inside of Twitter.”
- This is the latest in a line of purchases made by Twitter that focus on targeting TV advertising at users; the firm bought social advertising firm Bluefin Labs in February. It also made a move into directly influencing the outcome of television shows in January, with a test of a voting service carried out during an episode of “Hawaii Five-0”.