Weekly Digital News Roundup: August 29 – September 2
Facebook Adding Music Services
- Facebook is preparing changes designed to make the site a hub for listening to music, watching moves, and playing videogames, according to people familiar with the matter, in much the same way people already use the social network to share personal media like photos and videos.
- Facebook has told media executives in recent days that it will begin letting online music services such as Spotify AB and Rdio Inc. publish user activity on Facebook pages, much like actions such as adding friends or “liking” websites.
- The move is part of a larger effort at Facebook to improve the discovery of all types of media content on the site. If finalized, the changes could be announced at Facebook’s f8 developer conference in late September.
Google and Facebook Top Web Brands
- Initial Nielsen results for its new “Total Internet Audience” metric, which looks to aggregate usage at home, work, and elsewhere, shows Google led Facebook handily in unique users in July. Add Google with sibling YouTube and that figure is not far from doubling Facebook.
- Facebook, however, topped other sites in the top 10 in time spent per person, with an average of five hours and 19 minutes, a figure Nielsen said is actually under-reported due to an alteration in data gathering. The next closest was AOL media network at two hours and 18 minutes.
- In unique users in July, Google sites clocked in with 172.5 million, followed by Facebook at 158.9 million. Yahoo was third with 148.6 million, while MSN/Windows/Bing was fourth at 131.1 million. Google-owned YouTube was fifth with 126 milion.
Google+ Visitors’ Time Spent on Service Stalls
- The amount of time U.S. users spend on Google’s new social network has grown more slowly in recent weeks, according to Experian Hitwise, indicating that the service may struggle to make headway against Facebook.
- Users on average spent 5 minutes and 47 seconds on Google+ during last week, up about 4% from the previous week, according to New York-based Experian Hitwise, which tracks Internet statistics. Time spent on the site peaked in the week of July 16 at 5 minutes, 50 seconds.
- U.S. visits to Google+ fell 5.5% to 1.16 million during last week after rising 2.6% the previous week; despite gaining 283% in July, Google still hasn’t opened up the service to everyone yet, so it’s too early to judge user numbers, experts believe.
Which Marketers Should (and Shouldn’t) Tap Social-Media Darling Tumblr
- New York-based blogging platform Tumblr has experienced astronomic growth in the past year, more than tripling its audience to reach 13.4 million unique visitors in July, according to ComScore. But while the service hasn’t yet attained the primacy of a Facebook or Twitter in most marketers social-media toolkits, it is catching on with fashion retailers and media outlets that connect with its highly visual method of storytelling.
- The list of companies with a TUmblr presence includes global brands such as IBM, which has a Tumblr page dedicated to innovation for its corporate Smarter Planet initiative; record labels such as Universal and EMI, and even diaper seller Huggies.
- There’s also no clear revenue stream on Tumblr for brands, but Jane Deery, president of PGR Media, a Boston- and New York-based agency that works with fashion retailers such as Kate Spade, Chico’s and Juicy Couture, anticipates a push to quantify the impact of viral activity on branded Tumblr accounts on search, display and remarketing revenues.