Weekly Digital News Roundup: August 2-6

Weekly Digital News Roundup: August 2-6

Google Secures Patent For Social Search

  • According to MediaPost, Google continues to search for a connection with social media to give advertisers an edge, looking to patents to secure its place in the media without paying royalties to Facebook or others. The latest patent granted to the company from the United States Patent and Trademark office supports filtering social search results.
  • The patent, granted July 23, 2013, describes an interface for filtering search results based on the user’s social graph. The technologies are related to searching for something, receiving query results and identifying content generated by one or more social network users. It also identifies search results linking to digital content stored in one or more computer-readable storage media.
  • Filed on August 2011, the patent precedes the September launch of Google+ when Google opened it to the masses without the need for an invitation. Now the second-largest network site behind Facebook, it still needs to grow. As of May 2013, the site had more than 500 million registered users, or about 225 million active accounts. About 34% or 35% of the 2013 Fortune 500 companies — such as Walmart, Phillips 66, Apple, General Motors, General Electric and Ford Motors — have active Google+ accounts, according to two separate studies.

Facebook Introduces Embedded Posts, Expands Brand Exposure

  • According to MediaPost, to help brands broaden their exposure beyond its walls, Facebook has begun allowing users to embed public posts from Facebook pages on their own Web sites and blogs. The rollout of Embedded Posts starts with a small group of sites — Bleacher Report, CNN, Huffington Post, Mashable and People — but will extend to more companies, brands and public figures with Facebook pages soon. The posts will appear the same as on Facebook, displaying attached media like photos, videos and hashtags.
  • Users embed posts by copying and pasting a single line of code that appears in a dialog box after selecting the “Embed Post” option when they click the icon in the upper right corner of the post. Currently, embedded posts can’t be customized for a particular Web and will have the same dimensions as on Facebook.
  • Facebook has offered social plugins such as “like” and “comment” buttons to third-party sites for years, making it easier for users to link back to Facebook and help publishers expand their audiences and increase engagement. Embedded posts extend that effort, giving outside sites the ability to integrate the Facebook experience even more directly into their own Web content. In addition to potentially expanding the audience and interaction for brands on Facebook, it also helps the social network further extend its influence across the Web.

Digital Set to Surpass TV in Time Spent with US Media

  • According to eMarketer, average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults. The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, eMarketer estimates, compared to 4 hours and 31 minutes watching television.
  • Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%. The most significant growth area is on mobile. Adults will spend an average of 2 hours and 21 minutes per day on nonvoice mobile activities, including mobile internet usage on phones and tablets—longer than they will spend online on desktop and laptop computers, and nearly an hour more than they spent on mobile last year.
  • The bulk of mobile time is spent on smartphones, at 1 hour and 7 minutes per day, but tablets are not far behind. Feature phones account for relatively little time spent on nonvoice mobile activities, since few have robust mobile internet capabilities.
Lucid Agency
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