Weekly Digital News Roundup: April 9 – April 13
Amazon Sues Websites Selling Product Reviews
- According to the Wall Street Journal, fake reviews are a staple of many Internet sites, and operators of shopping, travel and other websites have long sought to eliminate them. The Web’s biggest merchant, com, this week went a step further, filing suit against four sites that it claimed are selling positive product reviews in bulk. Amazon said the practice damages the e-commerce giant’s credibility with customers.
- In the suit, filed Wednesday, Amazon said the websites offer glowing reviews even when reviewers haven’t purchased or used the products. Amazon said the sites attempted to cover their tracks, including encouraging clients to make phony shipments to trip up Amazon software designed to verify a reviewer’s purchase.
1 Million Orders and Counting: Why So Many Covet the Apple Watch
- According to Live Science, more than 1 million Apple Watches were pre-ordered last week, on the first day the device went on sale, according to a firm that tracks consumer spending. Based on receipt data, an estimated 957,000 people in the United States ordered an average of 1.3 watches each on Friday (April 10), spending about $503.83 per device, Slice Intelligence reported.
- Yet, the Apple Watch isn’t the first smart watch or fitness tracker on the market. Similarly, the iPod wasn’t the firstportable MP3 player, but Apple was the first “to make it really easy to use and publicize it,” said Scott Thorne, a marketing professor at Southeast Missouri State University. “Same thing with the Apple Watch,” he said.
- People also see the Apple Watch as a way to make their lives more productive and manageable, Giesler said. “Wearable technologies permeate the boundary between where the consumer ends and technology begins,” he told Live Science. A device like the Apple Watch could help peopleaccomplish goals such as staying healthy, organizing their lives or communicating more easily with others, Giesler said.
LinkedIn to buy online learning site lynda.com for $1.5 billion
- According to LA Times, LinkedIn Corp. has agreed to purchase online learning company lynda.com for about $1.5 billion, the largest acquisition yet for the popular professional networking site. Mountain View, Calif., -based LinkedIn said the purchase would be funded 52% with cash and 48% with stock.
- com offers online courses teaching business, technology and creative skills through subscriptions. Customers include individuals, businesses, government and nonprofit organizations.
- Most members of the lynda.com team are expected to join LinkedIn after the deal is finalized in the coming months, LinkedIn said. LinkedIn’s second-largest known acquisition was for marketing platform Bizo last July in a deal worth $175 million, according to CrunchBase.