Weekly Digital News Roundup: April 5-9
Facebook Tweaks Tool to Give Ad Buyers Better Feedback
- According to CNet, Facebook is updating its Ads Manager campaign-tracking tool to provide advertisers with a bit more awareness of how their ads are performing against stated goals. The tweaks are a response to advertiser requests for more data on their ad buys on social-networking sites.
- The refreshed Ads Manager tool, rolling out over the next few weeks, lets marketers identify their most important campaign goal, such as Page likes or app installs, to better determine the cost for that specific action.
- The tool is also designed to help buyers calculate the return on their investment (ROI). The ROI changes encompass additional insight into the value of ads that link out to third-party landing pages and Web sites. Advertisers employing conversion tracking, which Facebook supports through tracking pixels, will find that their conversion results are more emphasized, and that Facebook now shows the calculated cost per conversion — aka the price for a click, registration, purchase, or whatever the advertiser has defined as a conversion — for each ad.
S.E.C. Sets Rules for Using Social Media to Make Disclosures
- According to the New York Times, updated Chief executives can now feel free to post, blog or tweet — as long as they inform investors about their social media strategy first. The Securities and Exchange Commission on Tuesday outlined new disclosure rules that clarify how companies can use Facebook, Twitter and other social networks to disseminate information provided they meet certain requirements.
- In December, the regulator warned Netflix that it could take action against the company for a 43-word message that the company’s chief executive, Reed Hastings, posted in his personal Facebook feed. In the note, Mr. Hastings congratulated his team for exceeding one billion hours of video watched in a single month. But the federal agency raised concerns that the post violated Regulation Fair Disclosure which requires a company to publish material information to all investors at the same time. Now, the S.E.C. seems to be relaxing its stance.
- After an investigation of several months, regulators said that companies could treat social media as legitimate outlets for communication, much like corporate Web sites or the agency’s own public filing system called Edgar. The catch is that corporations have to make clear which Twitter feeds or Facebook pages will serve as potential outlets for announcements. With the decision, the S.E.C is playing catch-up to the new era of social media.
Mark Zuckerberg Reveals ‘Facebook Home’ for Android
- According to Mashable, this week, Facebook CEO Mark Zuckerberg unveiled a new way to integrate its network on Android devices. Called Facebook Home, it represents a rethinking of how Facebook exists on Android phones, Zuckerberg said, putting people first instead of apps. “You’re going to be able to turn your Android phone into a great social device,” Zuckerberg said at the unveiling. “Our phones today are designed around apps, not people. We want to flip that around.”
- Similar to how the HTC One has a live Flipboard-like interface for its home screen, Facebook Home will put updates from the social network right on the home screen via a feature called Cover Feed. Content from Facebook takes up the entire screen, with no navigation or “chrome” whatsoever, and users can navigate through updates simply by swiping. Apps are still there, accessed through a launcher that appears via swiping up.
- “At a deeper level, I think this can start to be a change in how we use computing devices,” said Zuckerberg. “For more than 30 years, computers were mostly about tasks … The modern computing device has a very different place in our lives — it’s also for making us more social, connected and aware. By putting people first and then apps, is one of many small but meaningful changes in our relationship with technology over time.”