Weekly Digital News Roundup: April 4-8

Weekly Digital News Roundup: April 4-8

Twitter Rolls Out Free ‘Pinned Tweets’ to Select Personal Accounts

  • twitter-bird-calloutAccording to Mashable, Twitter is rolling out “pinned tweets” to a select group of high-profile users for free. The feature allows a limited number of politicians, musicians, and other celebrities to pin a tweet to the top of their stream. Paying customers will also have access to this feature.
  • The Twitter pinned tweet feature is located inside a user’s analytics page, making for easy use of the system. It will only show on the browser version of Twitter (not on the Twitter app or TweetDeck).
  • A “pinned tweet” will not be constrained to time limits. It will be labeled as “promoted” at the top of a user’s profile. Although the feature is being rolled out for free now, it has actually been available for a year through the Twitter partnership system.

Matt Cutts Teases New Google Search Result Shake-Up

  • According to Search Engine Watch, over the years Google algorithm has been changing to take into account social factors more than they were previously. And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in the social media world versus something with true authority. This is the latest topic from another of Matt Cutts’ Google webmaster help videos.
  • “We’ve actually thought about this quite a bit because from the earliest days it would get us really kind of frustrated when we’d see reporters talk about PageRank and say PageRank is a measure of the popularity of websites because that’s not true,” Cutts said.
  • Cutts also gives us a rare heads up into some algorithmic changes that are coming in to the search results. Google is going to try to determine more between the site simply being popular and the site being a topic authority. Unfortunately, he doesn’t give us a date of when this algorithm could potentially go live, but it is something webmasters should definitely be aware that it’s coming.

YouTube to Run TV Ads Promoting Video Creators in Big 2014 Push

  • According to AdAge, agency executives last year implored online video companies to do a better job promoting their content in order to attract enough viewers to merit their clients’ money. Eleven months later Google is responding to that call with a big marketing push for YouTube, its online video service. Google declined to share how much money the company is spending on the campaign.
  • On Monday Google will introduce a campaign to promote three YouTube  creators with ads appearing across Google-owned properties as well as TV, print and out-of-home signs.
  • Developed by New York agency Co:Collective, the initial phase of the campaign will run through mid-May. It is part of a longer-term push for YouTube to raise the profile of its programming in hopes of also raising its ad revenues.
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