Weekly Digital News Roundup: April 16 – 20

Weekly Digital News Roundup: April 16 – 20

Tumblr Announces Paid Advertising

  • David Karp, the founder and CEO of popular microblogging platform Tumblr, once told the LA Times that the company felt “pretty opposed to advertising. It really turns our stomachs.” But the explosion of Tumblr’s popularity – which generates 120 million impressions per day – has inspired the company’s CEO to finally introduce an official paid advertising option in the form of Tumblr’s “Radar” feature.
  • Honestly, turning Radar into an ad option is the perfect way to earn a profit while maintaining the integrity of Tumblr’s hipster charm. Radar appears on a user’s dashboard and generally offers a selection of images used to highlight notable posts across the network. These posts are in a conveniently visible-but-not-in-your-face location on Tumblr’s dashboard, which will allow brands to showcase their ads without sacrificing the user’s experience.
  • My guess is that the ads will need to feature aesthetically pleasant images that fit in with Radar’s usual selections. Karp declined to state how much ads on Radar will cost, but I doubt he’d approve garish images lest he irk his millions upon millions of loyal Tumblr users.

Interested in Buying Stock? Log Into Facebook

  • Yes, you read that headline correctly – Business Insider reports that, by June of this year, “public companies will be able to sell their stock to customers directly from their Facebook pages with no fees, no brokers, and in as little as $10 increments.”  San Francisco-based company Loyal3 announced the info at Ad Age’s Digital Conference Wednesday.
  • Loyal3 states that a significant untapped consumer base for stock currently exists among American families, only 18% of which are stock owners.  “Ownership changes everything,” CEO Barry Schneider said. “People care more about things they own than things they don’t.”
  • The Business Insider states that the platform “will allow partial ownership in as little as three clicks.” The goal: to make buying stocks as easy for consumers as buying a book on Amazon.

Google’s Mistake Causes Dropped Rankings

  • Have you noticed a dip in your search rankings? No, it’s not Google’s impending over-optimization penalty; instead, Google might have mistakenly thought your website was a “parked domain,” which is a placeholder site that is devoid of valuable content and filled with ads.
  • In light of complaints and queries about drops in rankings, Matt Cutts, the head of Google’s web spam team, said the change is due to Google mistakenly classifying some sites as being parked domains, Cutts posted on Google+: ” The short explanation is that it turns out that our classifier for parked domains was reading from a couple files which mistakenly were empty. As a result, we classified some sites as parked when they weren’t.”
  • Cutts apologized for the issue and wrote, “I apologize for this; it looks like the issue is fixed now, and we’ll look into how to prevent this from happening again.”
Scott Kaufmann
[email protected]

Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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