Weekly Digital News Roundup: April 12-16

Weekly Digital News Roundup: April 12-16

Twitter’s Music App Is Real, Beta Testing Confirmed Along With “We Are Hunted” Acquisition

  • According to TechCrunch, this week, music discovery service We Are Hunted confirmed what has been rumored for quite a while, that it had been acquired by Twitter. Both We Are Hunted and Twitter are staying mum about what the team will be doing.
  • There are a lot of possibilities that come along with a standalone music app, most importantly a new revenue source. With enhanced Twitter Cards, fans of music would be able to find the music that their friends are sharing, buy tracks on the spot and re-share it. “There’s no question that Twitter and music go well together,” reads a statement posted on the We Are Hunted home page. “Artists turn to Twitter first to connect with fans, and people share and discover new songs and albums every day. We can’t wait to share what we’ve been working on at Twitter.”
  • This is a sign that Twitter is becoming a hub for all media: news, photos, videos and now music. All of the pieces are falling into place, and the platform is strong enough to handle all of it now, probably for the first time. Instead of relying on third-party services to bring the content to the platform, the tools are being built to share and interact with the content within the platform.

Facebook Launches Partner Categories, 500+ Generic Profiles To Target Ads Better, With Data From Datalogix, Epsilon, Acxiom

  • According to TechCrunch, Facebook today is taking another step ahead in its ad targeting strategy, which serves users advertising based on their location and online purchasing and browsing histories. The social network is launching partner categories: some 500 “unique groups”, with more to come, which are descriptors (one example: “buyers of children’s cereals”) that match up with relevant people among Facebook’s 1 billion+ users. Facebook says that advertisers can “further refine” the categories by using other targeting options it already offers.
  • This is one of the first official products to come out of the partnership with Datalogix, Epsilon and Acxiom, the ad targeting data specialists which were first tested in September 2012 and then officially announced in February.
  • “Our ultimate goal is to make the ads people see on Facebook as relevant as the information they see from their friends,” Yvette Lui, director of global marketing solutions, global data & audience partnerships at Facebook, noted in a news release put out by Epsilon. “Targeting features like custom audiences and partner categories help make this possible. Our partnership with Epsilon gives marketers a more accurate and effective way to reach the right groups of real people, which makes for a better ad experience.”

New App Lets Mobile Users Opt Out Of Behavioral Targeting

  • According to OnlineMediaDaily, privacy compliance company Evidon has released a free iTunes app that allows Apple users to opt out of behavioral targeting by mobile ad networks. As of Thursday, users who download the app, dubbed Ad Control, can opt out of behavioral targeting by two networks: Jumptap and Tapad.
  • Meyer says that ad networks that integrate with the Ad Control app won’t use information from any identifier — old UDIDs, current “advertising identifiers,” or other methods of device identification — to track people in order to serve them ads.
  • The app also will offer ad networks and agencies a mechanism for compliance with the self-regulatory group Digital Advertising Alliance’s upcoming mobile privacy rules. Those standards are expected to require companies to notify users about “cross-app targeting” — that is, targeting ads based on information collected across apps — and allow consumers to opt out. The mobile rules also are likely to require companies to obtain users’ opt-in consent before collecting some information, like address-book data.
Lucid Agency
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